With a focus on providing localised and relevant property insights, the new Elders Real Estate website reflects the company’s commitment to providing exceptional customer service, and helps to reposition Elders as an industry leader and trusted property partner.

The Challenge

As one of the most iconic brands in Australia, Elders Real Estate needed to reinvigorate their brand and differentiate their presence in the highly competitive real estate space to grow beyond its traditional market of rural properties.

atomix was engaged to assist Elders Real Estate in positioning the brand as the seller of choice, and transform their online presence from buying to selling in order to become the go-to real estate website in Australia.

Elders Real Estate website

The Solution

Elders Real Estate’s brand repositioning included a complete redesign and redevelopment of their website to create a seamless user experience for buyers, sellers, renters and investors.

The new Elders Real Estate website was designed with a clean, modern look and feel, using the iconic red, white and black elements from their company logo. A fast, streamlined search experience, with a substantial focus directed towards the mobile experience, enables users to quickly find property insights or locate their nearest agent seamlessly.

Elders Real Estate mobile view

The Build

We developed an advanced multi-site, including 284 agency sites which integrate seamlessly with multiple external data suppliers to provide valuable property insights.

The new Elders Real Estate website combines the usability of WordPress CMS with the power of the MyDesktop property engine and CoreLogic real estate data to provide users with valuable insights about their property.

The Impact

The new website combines the four business areas of Elders Real Estate, rural, residential, commercial and property management, into one holistic brand experience.

With a focus on providing localised and relevant property insights, the website reflects Elders Real Estate’s commitment to providing exceptional customer service, and helps to position Elders as an industry leader and trusted property partner.

Elders Real Estate are continuing to work with us to support their new website with ongoing updates and improved functionality. We look forward to continuing our long-term partnership with one of Australia’s most respected brands.

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