Research & digital strategy

Break out of the old dimension

Expand into new possibilities, solve difficult challenges and truly explore your potential. We create with intention to make a difference, not only for the future but also for the here and now.

Can you have a digital strategy without a clear brand strategy?

Imagine a bike with handle bars that are a bit loose. You're riding along and suddenly you realise you can’t steer. Why would someone design a directionless bike?

What if you invested in the end-to-end design of that bike: thorough research, designing and prototyping, testing and finally building a bike to be proud of. When you have a bike that has been thoughtfully crafted & researched, from concept to finished product, you can be sure that bike will take you not only from A to B, but everywhere beyond.

Our toolkit

We'll meet you where you're at: we never take a one-size-fits-all approach.

Our aim is to join together, act strategically, and collaborate towards a better future.

Insight

  • Market & category insights

  • Consumer insights

  • Customer research & research operations

  • Competitor analysis

  • Voice of customer & CX performance

  • In person interviews

  • Website & analytics audits

Foundation & Position

  • Brand purpose, vision, mission & values

  • Brand positioning

  • Brand design & art direction

  • Brand design systems

  • Brand personality

Connection

  • Communications strategy

  • Content strategy & copywriting

  • SEO strategy

  • Social media strategy

  • Paid search & PPC

Customer research & insights

Get to the heart of problems and create true value

Let’s face it: we have more choice than ever, and as a business it’s getting harder to stand out from the crowd. We’d love to tell you that a new website is going to solve all your problems, but unfortunately, it probably won't.

Now is the time to explore your challenges and opportunities in more depth, engage with customers, and non-customers, finding your purpose and direction to create meaningful outcomes.

  • What are the moments that matter?

  • Where are the gaps?

  • How can you provide more value?

  • How can you authentically attract and connect with people better?

Digital innovation

Reach your potential, invest in the right places

Innovation favours the early adopters. To succeed, you need to prioritise the customer experience across multiple channels, connecting the crucial dots between people, information and digital platforms.

Your business innovation strategy should be sustainable, clear, and collaborative. We can help you to uncover the gaps, creating a roadmap for the future and steering your business in a direction that aligns with your vision.

Customer experience

Enrich the customer experience and pave the way for long-term, sustainable business growth with a clear, purposeful brand strategy.

For us, this means taking the time to understand your business, inside-out. We can’t help it – we’re curious and inquisitive at heart, and fascinated by how brands have shaped our lives (and society) over time.

We’re excited not only by how brands deliver and measure value, but also how a brand can be communicated through the customer experience. It’s more than a ‘look and feel’ for us: how does each and every detail of your customer experience help tell your brand story?

We use our brand strategy & customer experience capability to:

  • Research your audience and market niche, and collaborate with customers and employees to understand how all touchpoints, and in particular digital technology, plays a crucial role in the end-to-end customer experience.

  • Uncover and operationalise your purpose, mission, vision and values, creating a holistic brand communication approach across all channels and touchpoint.

  • Map all customer touchpoints and uncover possible gaps and opportunities to provide customers with high-value moments and create a cohesive customer experience.

How we work with you

We strongly advocate for participatory and co-design in our process, blending your business acumen with our digital expertise, bringing your team into the journey and solution.

This approach means that we value your contribution and involvement. You can expect to be involved in strategic workshops, planning, rapid sketching, and even wireframes.

From experience, we’ve found our results shine, when we adopt a collaborative approach.

Discover what's possible

Request a free consultation with our research, strategy and CX specialists.