Experience design

Connected customer experiences

Now more than ever, brands need to provide positive, connected and relevant experiences to become differentiated in a crowded product and service space.

Our toolkit


We take a human-centred, collaborative approach to experience design.

Discover & Define

  • Customer research & insights

  • Ethnography research

  • Market research

  • Competitor analysis

  • Voice of customer & CX performance

  • Website & analytics audits

  • Stakeholder workshops & facilitation

  • Expert reviews

  • Customer journey mapping

  • Systems & process mapping

  • Service blueprints

Prototype & test

  • Ideation workshops

  • Rapid concept creation

  • Wireframes

  • Information architecture testing

  • Concept testing

  • Web design & technology

Advocacy & onboarding

  • Stakeholder engagement

  • Design leadership

  • Design operations

  • Change management

  • Consulting & project management

We can help you

Audit an existing service

Utilising a set of industry-standard criteria and principles, we'll take a fresh look at your service, identifying where there may be gaps and opportunities for improvements.

Deep dive into your service

Bring together all the right people in your business (including your customers) to map out the current state of your service and build a roadmap for future action.

Build a connected experience

Explore and unlock innovative service solutions through a highly collaborative and engaging design process, and build a proof of concept to test and implement.

Our approach to brand

Enrich the customer experience and pave the way for long-term, sustainable business growth with a clear, purposeful brand strategy.

For us, this means taking the time to understand your business, inside-out. We can’t help it – we’re curious and inquisitive at heart, and fascinated by how brands have shaped our lives (and society) over time.

We’re excited not only by how brands deliver and measure value, but also how a brand can be communicated through the customer experience. It’s more than a ‘look and feel’ for us: how does each and every detail of your customer experience help tell your brand story?

At Atomix, we use our brand strategy capability to:

  • Research your audience and market niche, and collaborate with customers and employees to understand how all touchpoints, and in particular digital technology, plays a crucial role in the end-to-end customer experience.

  • Uncover and operationalise your purpose, mission, vision and values, creating a holistic brand communication approach across all channels and touchpoint.

  • Map all customer touchpoints and uncover possible gaps and opportunities to provide customers with high-value moments and create a cohesive customer experience.

Brand design

More than aesthetics

Create thoughtful translations of brand guidelines into highly intuitive, beautifully crafted digital art direction to tell your brand story through exploration of mediums such as photography, illustration, animation and interaction design.

Design systems

Designing for user experience, quality & scalability.

Create effective design systems for brands, incorporating brand elements, such as logos, colour, typography and grids into components, patterns and templates, all of which helps your customers navigate your digital ecosystem, with consistency and standards to aid usability and build trust.

Customer experience

Operationalise better experiences

The service and experience economy is well upon us. Now more than ever, brands need to provide positive, connected and relevant experiences to become differentiated in a crowded product and service space.

Customer Experience (CX) and service design will help you unpack what’s underneath, driving valuable experiences for both your customers and your employees.

Change management

Embed your brand within your culture

We love helping our clients get in place an effective runway for design and delivery. This often means stripping down the language and approaches that can be confusing and hinder positive, collaborative working environments.

It means making design (and research) operational, ensuring that everyone contributes to and is excited by the design process. And to get that into place, we can help you deep dive into organisational culture and readiness for service design change.

Connected experiences

Human insight is key

Data and insights are a key part of our process. We want to equip you with the right information to make the right decisions.

We'll research and collaborate with your customers and employees to understand how all touchpoints, and in particular digital technology, plays a crucial role in the end-to-end customer experience.

Together, let's design something great.

We love to solve the complex and create meaningful, thoughtful solutions not just for the here-and-now, but for the future.

Request a free consultation

Get in touch with our designers and CX strategists and explore the possibilities.