Connected customer experiences
Now more than ever, brands need to provide positive, connected and relevant experiences to become differentiated in a crowded product and service space.
We take a human-centred, collaborative approach to experience design.
Discover & Define
Prototype & test
Advocacy & onboarding
Consulting & project management
We can help you
Audit an existing service
Utilising a set of industry-standard criteria and principles, we'll take a fresh look at your service, identifying where there may be gaps and opportunities for improvements.
Deep dive into your service
Bring together all the right people in your business (including your customers) to map out the current state of your service and build a roadmap for future action.
Our approach to brand
Enrich the customer experience and pave the way for long-term, sustainable business growth with a clear, purposeful brand strategy.
For us, this means taking the time to understand your business, inside-out. We can’t help it – we’re curious and inquisitive at heart, and fascinated by how brands have shaped our lives (and society) over time.
We’re excited not only by how brands deliver and measure value, but also how a brand can be communicated through the customer experience. It’s more than a ‘look and feel’ for us: how does each and every detail of your customer experience help tell your brand story?
At Atomix, we use our brand strategy capability to:
Research your audience and market niche, and collaborate with customers and employees to understand how all touchpoints, and in particular digital technology, plays a crucial role in the end-to-end customer experience.
Uncover and operationalise your purpose, mission, vision and values, creating a holistic brand communication approach across all channels and touchpoint.
Map all customer touchpoints and uncover possible gaps and opportunities to provide customers with high-value moments and create a cohesive customer experience.
More than aesthetics
Create thoughtful translations of brand guidelines into highly intuitive, beautifully crafted digital art direction to tell your brand story through exploration of mediums such as photography, illustration, animation and interaction design.
Designing for user experience, quality & scalability.
Create effective design systems for brands, incorporating brand elements, such as logos, colour, typography and grids into components, patterns and templates, all of which helps your customers navigate your digital ecosystem, with consistency and standards to aid usability and build trust.
Operationalise better experiences
The service and experience economy is well upon us. Now more than ever, brands need to provide positive, connected and relevant experiences to become differentiated in a crowded product and service space.
Customer Experience (CX) and service design will help you unpack what’s underneath, driving valuable experiences for both your customers and your employees.
Embed your brand within your culture
We love helping our clients get in place an effective runway for design and delivery. This often means stripping down the language and approaches that can be confusing and hinder positive, collaborative working environments.
It means making design (and research) operational, ensuring that everyone contributes to and is excited by the design process. And to get that into place, we can help you deep dive into organisational culture and readiness for service design change.
Human insight is key
Data and insights are a key part of our process. We want to equip you with the right information to make the right decisions.
We'll research and collaborate with your customers and employees to understand how all touchpoints, and in particular digital technology, plays a crucial role in the end-to-end customer experience.