City of Unley

City of Unley engaged Atomix to assist the organisation in onboarding the principles of human centred design for their new website project, as well as delivering an information architecture and content strategy that reflects the needs of their users.

Taking a people-centred approach to research and design

We delivered workshops to the City of Unley team to equip them with the tools needed to create content for people on the web.

A shallow, minimised navigation structure prioritises actionable tasks, with shortcuts to frequently-accessed areas and user-directed labelling.

Thanks to in-depth research, the new IA reflects the mental models of City of Unley’s customers, as opposed to mirroring the structure of the council’s departments and internal teams, making sure users can quickly and intuitively access online services, transact and find information.

IMPACT

    87%

    task success rate with new navigation

    45%

    increase in task success rate

    50+

    people attended each workshop

OUR APPROACH

Discovery
UX & solution design
Stakeholder engagement & workshop facilitation
Writing for the Web workshop

Similar projects

Pushing digital boundaries in tourism

SouthAustralia.com

UX to support the customer journey

SA Power Networks

Seamless user experience at speed

Cancer Council SA

Financial services, speedy, stable & secure

Credit Union SA

Want a human-centered approach to strategy?

Contact us to discuss your needs, ask any questions and uncover the critical problems facing your users.