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Taking a people-centred approach to research and design
We delivered workshops to the City of Unley team to equip them with the tools needed to create content for people on the web.
A shallow, minimised navigation structure prioritises actionable tasks, with shortcuts to frequently-accessed areas and user-directed labelling.
Thanks to in-depth research, the new IA reflects the mental models of City of Unley’s customers, as opposed to mirroring the structure of the council’s departments and internal teams, making sure users can quickly and intuitively access online services, transact and find information.
IMPACT
87%
task success rate with new navigation
45%
increase in task success rate
50+
people attended each workshop
OUR APPROACH
Discovery & ideation
User research, solution design & testing
Stakeholder engagement & workshop facilitation
Writing for the web & content governance
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