With a focus on providing event attendees with useful information and enabling users to easily book function spaces, the redesigned Adelaide Oval website beautifully showcases the iconic grounds and the historic stadium.

The challenge

Adelaide Oval’s old website was visually dated and lacked the fresh, modern appeal of the stadium itself after recent renovations.

As one of the most iconic sporting venues in Australia, Adelaide Oval requires their website to not only enable users to easily find information about the grounds and upcoming events, but act as a showcase of the beautiful grounds and historic stadium.

Adelaide Oval engaged atomix to undertake a strategic review of its digital presence and provide recommendations for delivering an outstanding showpiece website, as well as providing an exceptional user experience for their many event attendees and guests.

The design

Using Adelaide Oval’s style guide as inspiration, we designed a modern, full-screen website that showcases the impressive visuals of the venue.

Bold, colourful photography takes centre stage on the Adelaide Oval website, with a focus on upcoming events and function spaces.

The user experience

One of Adelaide Oval’s main goals was to improve the user experience in looking for information about the stadium as well as searching for private function venues.

An interactive natural language form enables users to easily search for their perfect event venue and create a custom event kit PDF to download and keep.

The new stadium map allows event attendees to find different stadium locations easily, including experiences, function rooms, Hill of Grace Restaurant and the tiered seating sections.

The outcome

The new Adelaide Oval website showcases the iconic imagery of the venue and upcoming events, while providing users with an exceptional experience across devices. 

With a substantial focus on the mobile experience, event attendees and visitors are able to find their way around the stadium with ease on any device.

We look forward to continuing a strong working relationship with one of Australia’s most iconic sporting venues.

Ready to explore what’s possible?

Let’s create something great together.
Get started