By understanding your business and your customers’ challenges and goals, we uncover the most critical problems that we must solve.
The South Australian Tourism Commission website needed to reflect the organisation’s commitment to delivering an exceptional user experience while generating qualified leads for tourism businesses across the state.
In order to gain an understanding of SouthAustralia.com’s primary user groups, we began with mapping out the customer journey to identify opportunities to help users quickly and easily find what they need. We then moved into wireframing, lo-fidelity prototype concept testing and face-to-face user concept and navigation structure testing to validate our designs and gain an understanding of how users naturally group and classify information.
The new, user-focused SouthAustralia.com has led to a 215% increase in qualified leads from the website to SA tourism operators.
The lab is a versatile space easily adapted for a range of customer research and product innovation activities, including one-on-one usability testing, in-depth interviews, competitive testing, studies in simulated user environments, design thinking and innovation workshops.
Our lab is also flexible and mobile, enabling us to bring our research and testing facilities to you or to your customer’s location.
Talking to the right participants is key to success in user research. We work with some of Australia’s leading recruiters to ensure we engage the right user profiles and personas for your unique project. We can manage the recruiting, scheduling, and incentives for all participants on your behalf.
atomix develops innovative solutions to complex business challenges.
We’ll work with you to understand your business challenges through up-front research with your customers and stakeholders. We’ll validate and refine solutions along the way using an iterative design process. You won’t get big fluffy documents from us – but you will get rich, valuable insights and recommendations through a collaborative, consultative process.
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