As a modern, dynamic law firm, Finlaysons needs a website that reinforces their experience, national presence, and highly capable team.

Through our collaborative creative process, their new website now showcases their unique value and position in the market better than ever before. The improved CMS makes their content-heavy website easier to manage and edit, allowing the Finlaysons team to activate their audience through inbound marketing activities.

The Challenge

Through working with atomix, Finlaysons’ website brings them to the digital forefront in their industry and accurately reflects their brand prestige. A modern and dynamic law firm needs a site that works as well as they do, yet on their previous site, users were having trouble accessing the information they needed.

The website needed a complete overhaul, from conversion optimisation to information architecture and user experience. Finlaysons needed to build trust via their digital presence and establish themselves as a forward-thinking law firm with a national presence. The information presented on their website needed to be organised in a user-friendly, intuitive way to increase engagement and ROI.

Our Solution

Our solution for Finlaysons was to create an intuitive, user-friendly website with a focus on an improved and modernised content flow and design. The website is structured with an optimised information flow to meet the user’s wants and needs. The design is sleek and contemporary with a focus on interaction, full-width design and showcase imagery; ultimately recognising Finlaysons as an industry leader in the digital space.

We applied inbound marketing methodology to the site, the intuitive information structure provides an end-to-end exceptional user experience, from the first touch point on the search engine through to the people, careers and company information pages.

Strategy & UX

To achieve this, we implemented a collaborative strategy. Working together, the UX workshop with Finlaysons helped to identify their key goals, as well as understand current downfalls to the site and their target audience. We conducted live user testing to gauge the solution and functionalities required for their target audience.

Key stakeholders in the Finlaysons business needed to be across the entire build process, and the flexibility of the project managers, strategists, writers and developers at atomix meant that, although the build was detailed, the final product was delivered on schedule.

Build

Communication and collaboration was critical to the build process for Finlaysons. By using collaboration tools and apps, we were able to have various key stakeholders at Finlaysons engaged at each stage of the project timeline.

As a content-heavy website, Finlaysons needed a platform that allows for easy content management and editing. We built a CMS that is flexible and easy-to-use, so content administrators can easily optimise their content for inbound marketing or add new information resources.

Impact

Finlaysons’ website now reflects their branding more than ever before. The site is easy-to-edit through the content management system, with intuitive functionality to optimise content for inbound marketing.

The new website reinforces Finlaysons as a modern, dynamic law firm with a national presence and a professional, highly capable team.

  • Just under a 200% increase in new users to the site
  • Average time spent on the site is 1 minute and 8 seconds
  • An 131% increase in pageviews

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