Meet the team

Josh Boorman

Managing Director

As a result of his interest in web design and development, Josh established atomix in 2008 and has been the driving force behind the growth and success of the company ever since. Josh remains involved in all areas of the business, from website development, project management, and inbound marketing, with a focus on user experience design and emerging technology.

Under Josh’s leadership, atomix has become a force to be reckoned with in the digital industry. Josh’s focus on continually innovating and restructuring the business ensures we always offer the highest value possible to our clients. With a strong passion for travel, wildlife and the environment, he has also partnered with a number of organisations making a positive impact in the world, such as Orangutan Trekking Tours and World Wildlife Sanctuaries.

Luke Boorman

Commercial Director

B.com (Marketing, Management, International Business), M.Bus (Accounting), GradDipCA, GradDipAppFin, GAICD

Luke has been a Director of atomix from its inception in 2008 and supports the corporate governance, project delivery and commercial activities of atomix.

With a background in corporate finance, corporate governance and private equity, Luke’s skills complement the atomix team and enable the commercialisation of atomix and customer innovation.

Luke’s passion is creating real, tangible value for our clients. Motivation and innovation go hand-in-hand for Luke, and his role sees him exploring new, exciting ways to improve our products and services to deliver world-class outcomes.

Chloe Celani

Strategist and Accounts Director

Chloe is a natural when it comes to UX and working with people. Since joining atomix in 2015, Chloe has grown into a strong force by learning and embedding human-centred-design, design thinking and user experience methodologies to lead our major projects from strategy through to completion.

Chloe loves projects where there a number of key stakeholders and complexities to untangle. Some of the recent projects Chloe has worked on include, The City of Unley UX strategy, southaustralia.com website rebuild, and the UX strategy for the new SA Power Networks website. In her spare time, Chloe has been studying emotional intelligence and human psychology, which comes in handy when facilitating 50+ people workshops!

Lisa Burns

Innovation Lab Curator and Senior UX Strategist

Lisa is our strategic UX maestro. With over ten years experience in the digital industry, her background includes developing UX strategy for international brands in the UK. For Lisa, UX is about solving real problems for you and your customers, applying data and research insights to design usable and useful digital experiences.

She has a natural curiosity for human behaviour and how we interact with technology. In the field of experience design, she believes that we have the ability to make a difference in people’s lives. When she’s not head down analysing business and customer needs, you can find her hiking in the foothills, chocolate making, and spending time with her bub!

Daisy Crowder

UX and UI Designer

Daisy is a multi-disciplinary, NNG UX certified designer who uses her wide range of critical, creative and strategic thinking skills to create meaningful experiences. Her expertise in design and user experience, along with a keen eye for detail means she can solve complex business challenges while addressing user pain-points, delivering intuitive, beautifully presented designs.

With an academic background in architecture and graphic design, Daisy has continued to expand her skillset in her four years at atomix. Her weeks often involve a combination of user testing sessions, designing interaction models for mobile and desktop, creating custom user interfaces, running collaborative co-design workshops and helping clients define their brand identity and story.

Adam Maslac

Digital Product Manager

With more than 10 years experience in customer service and sales, our Prince2 certified Project Manager, Adam, knows how to form honest and meaningful interpersonal relationships with his clients. He views client relationships as a collaborative partnership and draws on his diverse academic and professional background in digital marketing, inbound and sales to deliver the right solutions, resources and ideas for project success.

He has a special knack for creating adventurous salads and is always up for a game of pool or song on the office guitar.

Georgie Moore

Account Manager

Georgie is an energetic and friendly account manager who will make sure every detail of your project is just right. With 5+ years experience in digital marketing and project management, she helps her clients set themselves up for a digital future through targeted marketing and growth strategies, consistent communication, and a love for the digital landscape. She looks forward to each new stage of a project, when both our team and our clients can share a sense of excitement and pride in what we achieve.

Georgie is always up for a bit of a chat in English OR German, and when she’s not at work, she enjoys getting lost in the great outdoors.

Tommy

Jungle Advisor

Tommy oozes a gentlemanly calm that can charm anyone who is lucky enough to meet him. We have adopted Tommy as our company mascot, to help raise awareness of these incredible animals.

atomix also provides pro bono support to Orangutan Trekking Tours & Orangutan Foundation International Australia to support their efforts in protecting the habitat of these beautiful creatures.

Angus Gillott

Web Developer and Security Coordinator

With almost ten years of experience in software and web development, and in the thick of studying towards his Masters Degree in Cybersecurity, Angus is an invaluable source of web security knowledge. His fine attention to detail and logical problem solving skills make him highly valuable for our team and clients. Angus is also a fantastic teacher, helping our entire team to learn about the intricacies of web security.

Bill Mansfield

Developer and Support Specialist

Bill is an essential part of the atomix team, taking the lead on our support queue and ensuring our clients are kept up to date at every stage. Bill has exceptional communication skills, which, paired with a natural curiosity for all things digital, ensures he is always looking for the perfect solution to his clients’ problems. Bill is always hungry to learn more about the industry and how we can develop innovative, tailored solutions for our clients.

Sami El-Kebbe

Developer & Support Specialist

Sami is a multi-talented – and multi-lingual – member of the atomix support team, taking on anything from graphic design to web development. His diverse skill set, coupled with his passion for problem-solving, means he is dedicated to creating high-quality results, no matter the task. Sami has recently graduated with a Bachelor of Computer Science (Cyber Security), and we’re excited to see where his talents will take him next.

Jack Hillman

Web Developer

Jack, is a super awesome talent who loves to make websites run smoothly and look great. He’s also passionate about developing the new technologies that our clients need to keep their online presence modern and professional. Specialising in front end web development, Jack is a hard-working go-getter, who is hungry to learn more, staying right on top of all the current trends and updates. He brings with him dedication, passion, and the most spectacular rainbow keyboard you’ll ever see.

Malinda Fonseka

Senior Digital Designer

With over 10 years of commercial experience as a digital designer behind him, Malinda creates eye-catching and out-of-this-world web layouts, logos, and concepts for multimedia and graphics projects .

An effective creative communicator, his designs help visitors to intuitively understand your brand. Malinda specialises in logo design, branding, and minimalist web design with a sound knowledge of HTML, CSS and XML. He uses colour theory and UX concepts to turn your vision into a perfectly styled modern product.

Matt Giorgio

UX Strategist, UI Designer and Project Manager

Matt is our startup specialist with a valuable understanding of what it takes to succeed in the market. He uses this wealth of knowledge to solve complex business challenges for atomix clients as he endeavours to create user-centric, and delightful human experiences online. Along with his understanding of design and user-experience, Matt’s keen eye for detail also makes him an ace at QA testing.

Andrew Freeth

Quality Assurance

Andrew is our support and quality assurance lead. With a background in design-oriented web work and front-end software testing, Andrew’s insane attention to detail makes him the perfect lead for quality assurance on our new website builds. He’s constantly on the lookout for ways to improve user experience, and his dedication for pixel-perfect websites ensures visual polish for all our client work.

Outside of work, he pours his time into learning new skills, technologies and testing processes through his passion for all aspects of game development.

Mirzaa Cassim

Web Developer

As our front-end developer, Mirzaa is responsible for tailoring user experience and bringing our web design concepts to life with HTML, CSS and JavaScript. He’s a super organised and reliable individual who will work hard to produce, modify and maintain your website user interface while making sure there are no errors or bugs on the front end.

When he’s not implementing responsive design or experimenting with new tools of the trade, Mirzaa can be found eating sushi or dancing to R&B and hip-hop.

Vlad Kutepov

Project / Program Administrator

Vlad is an enthusiastic and dedicated project assistant with experience across a multitude of areas, including systems administration, solutions architecture and quality assurance. His thorough research skills are invaluable, helping us to ensure our business processes are up to date and as efficient as possible. Our support clients also benefit from Vlad’s extensive experience, through the creation of helpful user guides, video tutorials and a strategic mind for automations and optimisation.

Michelle Stoddart

Digital Content Strategist

With a passion for all things media, Michelle is the go-to for engaging content. Her particular enthusiasm for organic growth makes her skilled in effective digital communication and creating great strategies that work. The target audience is always at the core of Michelle’s strategies, implementing user-centred thinking through her copywriting, SEO activities and social media management; often you’ll find her ideas originated as a ‘shower-thought’.

Kaden Rorhlach

Digital Strategist & PPC Specialist

Kaden’s previous experience in the finance sector has provided him with a valuable toolkit to help businesses analyse their profit and turnover in order to build high-performing, scalable digital advertising strategies. His strength lies in conversion rate optimisation, data manipulation and performance forecasting, all with a focus on real customers with real needs and challenges. Kaden is passionate about understanding the audience his clients are trying to reach: what they are thinking, feeling and doing at each stage of their journey.

Sarah Voigt

Content Strategist and Account Manager

With a background in journalism, creative writing and editing, our content strategist Sarah is passionate about helping clients to find their unique voice, and telling their story in the most honest, concise way possible. She spends her days drowning in words, whether it’s ad copy, social media posts, email newsletters, or brainstorming strategies with the team. As an especially thorough and detail-oriented person, Sarah provides polished, masterful copy every time to make your brand stand out from the crowd.

Laura Boorman

Office Manager

Laura is an integral part of the Atomix family and brings warmth, heart and a lifetime of invaluable experience to the table. Laura handles accounts, payroll and all the imperative bits and pieces that ensure the business runs successfully during day to day operations.