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Meet the team

Atomix Staff - Josh Boorman - Managing Director

Josh Boorman

Managing Director

As a result of his interest in web design and development, Josh established atomix in 2008 and has been the driving force behind the growth and success of the company ever since. Josh remains involved in all areas of the business, from website development, project management, and inbound marketing, with a focus on user experience design and emerging technology.

Under Josh’s leadership, atomix has become a force to be reckoned with in the digital industry. Josh’s focus on continually innovating and restructuring the business ensures we always offer the highest value possible to our clients. With a strong passion for travel, wildlife and the environment, he has also partnered with a number of organisations making a positive impact in the world, such as Orangutan Trekking Tours and World Wildlife Sanctuaries.

Skills

Using emerging technologies to solve business challenges

98%

Promoting a work environment conducive to continuous improvement

100%

Helping brands understand how to transform their approach to digital

98%

Uncovering new opportunities to improve customer experience

100%

Listening to Laura when she says, "don't buy any more plants!"

10%

Luke Boorman

Commercial Director

With over 15 years of experience in commercial sales, and two degrees in Commerce and Business, you’d think that Luke has had enough of learning for one lifetime. But he’s not finished; learning and growing are his favourite parts of the job here at atomix.

Luke’s biggest passion is growing businesses and creating real, tangible value for our clients. Motivation and innovation go hand-in-hand for Luke, and his role sees him exploring new, exciting ways to improve our products and services to deliver world-class outcomes.

Skills

Strategic direction and brainstorming

100%

Motivating the team

99%

Growing atomix as a business

99%

Finding new ways to help our clients

100%
Chloe Celani

Chloe Celani

Strategist and Accounts Director

Chloe is a natural when it comes to UX and working with people. Since joining atomix in 2015, Chloe has grown into a strong force by learning and embedding human-centred-design, design thinking and user experience methodologies to lead our major projects from strategy through to completion.

Chloe loves projects where there a number of key stakeholders and complexities to untangle. Some of the recent projects Chloe has worked on include, The City of Unley UX strategy, southaustralia.com website rebuild, and the UX strategy for the new SA Power Networks website. In her spare time, Chloe has been studying emotional intelligence and human psychology, which comes in handy when facilitating 50+ people workshops!

Skills

Running 50+ people workshops

100%

Strategy and delivery for large projects

100%

Client collaboration

100%

Winning at pool

15%
Lisa atomix team

Lisa Burns

Innovation Lab Curator and Senior UX Strategist

Lisa is our strategic UX maestro. With over ten years experience in the digital industry, her background includes developing UX strategy for international brands in the UK. For Lisa, UX is about solving real problems for you and your customers, applying data and research insights to design usable and useful digital experiences.

She has a natural curiosity for human behaviour and how we interact with technology. In the field of experience design, she believes that we have the ability to make a difference in people’s lives. When she’s not head down analysing business and customer needs, you can find her hiking in the foothills, chocolate making, and spending time with her bub!

Skills

Sharing knowledge and experience with the team

98%

Uncovering hidden insights into human behaviour

100%

Leading engaging workshops

99%

Explaining her taste in music

10%
Tommy the Orangutan - Orangutan Trekking Tours

Tommy

Jungle Advisor

Tommy oozes a gentlemanly calm that can charm anyone who is lucky enough to meet him. We have adopted Tommy as our company mascot, to help raise awareness of these incredible animals.

atomix also provides pro bono support to Orangutan Trekking Tours & Orangutan Foundation International Australia to support their efforts in protecting the habitat of these beautiful creatures.

Orangutan Trekking Tours

 

Skills

Being cute

90%

Eating bananas

75%

Hanging on ropes

55%

Needing your $$$

105%
Daisy Crowder

Daisy Crowder

UX and UI Designer

Daisy is a multi-disciplinary, NNG UX certified designer who uses her wide range of critical, creative and strategic thinking skills to create meaningful experiences. Her expertise in design and user experience, along with a keen eye for detail means she can solve complex business challenges while addressing user pain-points, delivering intuitive, beautifully presented designs.

With an academic background in architecture and graphic design, Daisy has continued to expand her skillset in her four years at atomix. Her weeks often involve a combination of user testing sessions, designing interaction models for mobile and desktop, creating custom user interfaces, running collaborative co-design workshops and helping clients define their brand identity and story.

Skills

UX strategy

100%

Interaction design

100%

UI design and creative brainstorming

100%

Surfing

87%
Adam atomix team

Adam Maslac

Digital Account Manager

With more than 10 years experience in customer service and sales, our Hubspot-certified Account Manager, Adam, knows how to form honest and meaningful interpersonal relationships with his clients. He views client relationships as a collaborative partnership and draws on his diverse academic and professional background in digital marketing, inbound and sales to deliver the right solutions, resources and ideas for project success.

He has a special knack for creating adventurous sandwiches and salads and is always up for a game of pool or song on the office guitar.

Skills

Excellent project management and organisational skills

97%

Commitment to clear and transparent communication

99%

Projecting calm in high pressure situations

98%

Sharpest attire in the office (contended)

97%
Georgie Moore

Georgie Moore

Account Manager

Georgie is an energetic and friendly account manager who will make sure every detail of your project is just right. With 5+ years experience in digital marketing and project management, she helps her clients set themselves up for a digital future through targeted marketing and growth strategies, consistent communication, and a love for the digital landscape. She looks forward to each new stage of a project, when both our team and our clients can share a sense of excitement and pride in what we achieve.

Georgie is always up for a bit of a chat in English OR German, and when she’s not at work, she enjoys getting lost in the great outdoors.

Skills

Creating detailed spreadsheets that keep everyone in the loop

98%

Delivering the best customer experience

99%

Speaking German

90%

Resisting the purchase of yet another couch cushion

5%
Angus Gillott

Angus Gillott

Web Developer and Security Coordinator

With almost ten years of experience in software and web development, and in the thick of studying towards his Masters Degree in Cybersecurity, Angus is an invaluable source of web security knowledge. His fine attention to detail and logical problem solving skills make him highly valuable for our team and clients. Angus is also a fantastic teacher, helping our entire team to learn about the intricacies of web security.

Skills

Problem solving skills

99%

Knowledge of web security principles

100%

Sharing his expertise with the team

98%

Studying towards a Masters of Cybersecurity

100%
Bill Mansfield

Bill Mansfield

Developer and Support Specialist

Bill is an essential part of the atomix team, taking the lead on our support queue and ensuring our clients are kept up to date at every stage. Bill has exceptional communication skills, which, paired with a natural curiosity for all things digital, ensures he is always looking for the perfect solution to his clients’ problems. Bill is always hungry to learn more about the industry and how we can develop innovative, tailored solutions for our clients.

Skills

Verbal and written communication

99%

Problem solving

97%

WordPress expertise

99%

Rock climbing abilities

100%
Sami El-Kebbe

Sami El-Kebbe

Developer & Support Specialist

Sami is a multi-talented – and multi-lingual – member of the atomix support team, taking on anything from graphic design to web development. His diverse skill set, coupled with his passion for problem-solving, means he is dedicated to creating high-quality results, no matter the task. Sami has recently graduated with a Bachelor of Computer Science (Cyber Security), and we’re excited to see where his talents will take him next.

Skills

Graphic design

96%

Cyber security

99%

Problem solving

100%

Speaking 4+ languages

98%
Jack team member

Jack Hillman

Web Developer

Jack, is a super awesome talent who loves to make websites run smoothly and look great. He’s also passionate about developing the new technologies that our clients need to keep their online presence modern and professional. Specialising in front end web development, Jack is a hard-working go-getter, who is hungry to learn more, staying right on top of all the current trends and updates. He brings with him dedication, passion, and the most spectacular rainbow keyboard you’ll ever see.

Skills

Front end web development

98%

Supporting technical knowledge with design principles

95%

Insatiable curiousity about new technologies

99%

Best DIY rainbow keyboard

100%
Malinda atomix team

Malinda Fonseka

Senior Digital Designer

With over 10 years of commercial experience as a digital designer behind him, Malinda creates eye-catching and out-of-this-world web layouts, logos, and concepts for multimedia and graphics projects .

An effective creative communicator, his designs help visitors to intuitively understand your brand. Malinda specialises in logo design, branding, and minimalist web design with a sound knowledge of HTML, CSS and XML. He uses colour theory and UX concepts to turn your vision into a perfectly styled modern product.

Skills

Adobe Creative Suite

100%

Using UX theory to funnel visitors towards a goal

98%

Growth driven design specialist

100%

Pool maestro second to none (apparently)

99%
Kaden Rohrlach

Kaden Rorhlach

Digital Strategist & PPC Specialist

Kaden’s previous experience in the finance sector has provided him with a valuable toolkit to help businesses analyse their profit and turnover in order to build high-performing, scalable digital advertising strategies. His strength lies in conversion rate optimisation, data manipulation and performance forecasting, all with a focus on real customers with real needs and challenges. Kaden is passionate about understanding the audience his clients are trying to reach: what they are thinking, feeling and doing at each stage of their journey.

Skills

Conversion rate optimisation

99%

Facebook advertising

100%

Scenario analysis

98%

Full-cycle digital marketing strategies

99%
Liam atomix team

Liam Fewings

Web Development and Support

If you’re a support client of atomix, you will have already gotten to know Liam and his kind, level-headed nature. Liam is our support wiz, helping clients to overcome issues and ultimately saving the day. He manages our support queue ticket system, so he’s a master of prioritising and managing all sorts of incoming tasks.

Day to day, you can find him expertly juggling a multitude of support tasks, supporting our developers and answering incoming calls from our clients; two days for Liam are never the same. Liam’s interest in technology and all things digital means he genuinely cares about his clients and achieving their digital goals.

Skills

Answering the phone

99%

Managing changing priorities like a pro

96%

Reassuring clients on issues and problems

98%

Being the most positive person in the office

100%

Vlad Kutepov

Project / Program Administrator

Vlad is an enthusiastic and dedicated project assistant with experience across a multitude of areas, including systems administration, solutions architecture and quality assurance. His thorough research skills are invaluable, helping us to ensure our business processes are up to date and as efficient as possible. Our support clients also benefit from Vlad’s extensive experience, through the creation of helpful user guides, video tutorials and a strategic mind for automations and optimisation.

Skills

Research and analysis

98%

Ideation and systems thinking

99%

Finding new ways to solve problems

98%

Supporting our clients with a smile

100%
Sarah atomix team

Sarah Voigt

Content Strategist and Account Manager

With a background in journalism, creative writing and editing, our content strategist Sarah is passionate about helping clients to find their unique voice, and telling their story in the most honest, concise way possible. She spends her days drowning in words, whether it’s ad copy, social media posts, email newsletters, or brainstorming strategies with the team. As an especially thorough and detail-oriented person, Sarah provides polished, masterful copy every time to make your brand stand out from the crowd.

Skills

Telling brand stories in the most honest, concise way possible

98%

Turning complicated sentences into flawless sales copy

100%

Managing communities on Facebook and other social platforms

96%

Getting lost in a good book

100%
Mirza atomix team

Mirzaa Cassim

Web Developer

As our front-end developer, Mirzaa is responsible for tailoring user experience and bringing our web design concepts to life with HTML, CSS and JavaScript. He’s a super organised and reliable individual who will work hard to produce, modify and maintain your website user interface while making sure there are no errors or bugs on the front end.

When he’s not implementing responsive design or experimenting with new tools of the trade, Mirzaa can be found eating sushi or dancing to R&B and hip-hop.

Skills

Front end development

98%

Creating a seamless cross-device experience

100%

Discovering new development tools and processes

96%

Growing a beard

4%
Andrew atomix team

Andrew Freeth

Quality Assurance

Andrew is our lead support and quality assurance lead. With a background in design-oriented web work and front-end software testing, Andrew’s insane attention to detail makes him the perfect lead for quality assurance on our new website builds. He’s constantly on the lookout for ways to improve user experience, and his dedication for pixel-perfect websites ensures visual polish for all our client work.

Outside of work, he pours his time into learning new skills, technologies and testing processes through his passion for all aspects of game development.

Skills

Pixel-perfect attention to detail

100%

Correcting inconsistencies

98%

User-focused quality assurance

97%

Developing cool and addictive games

100%
Laura atomix team

Laura Boorman

Office Manager

Laura is an integral part of the Atomix family and brings warmth, heart and a lifetime of invaluable experience to the table. Laura handles accounts, payroll and all the imperative bits and pieces that ensure the business runs successfully during day to day operations.

Skills

Going on holiday

50%

Basketballing

90%

Chasing up accounts

75%

Playing 'Words with Friends'

70%