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Meet the team

Atomix Staff - Josh Boorman - Managing Director

Josh Boorman

Managing Director

As a result of his interest in web design and development, Josh established atomix in 2006 and has been the driving force behind the growth and success of the company ever since. Josh remains involved in all areas of the business, from website development, project management, and inbound marketing, with a focus on user experience design and emerging technology.

Under Josh’s leadership, atomix has become a force to be reckoned with in the digital industry. Josh’s focus on continually innovating and restructuring the business ensures we always offer the highest value possible to our clients. With a strong passion for travel, wildlife and the environment, he has also partnered with a number of organisations making a positive impact in the world, such as Orangutan Trekking Tours and World Wildlife Sanctuaries.

Skills

Using emerging technologies to solve business challenges

98%

Promoting a work environment conducive to continuous improvement

100%

Helping brands understand how to transform their approach to digital

98%

Uncovering new opportunities to improve customer experience

100%

Listening to Laura when she says, "don't buy any more plants!"

10%
Atomix Staff - Jamie Esterman - Creative Director

Jamie Esterman

Creative Director

More than fifteen years after designing his first ever website, Jamie has established himself as a leader in the field of UX strategy and design. He has delivered exceptional creative work for many household brands and organisations, such as The Sydney Swans, Adelaide Crows, Port Adelaide Power, ElectraNet, Elders, Adelaide Zoo, Hospital Research Foundation, and Essential Beauty.

A combination of impressive graphic design experience mixed with strong technical skills gives Jamie a unique position in the industry. He can not only visualise what your page should look like, but he understands the logistics and technical knowledge required to make it work.

A part of the atomix family right from the start, Jamie has been a major contributor to the atomix success story through his commitment to developing our team and setting the benchmark for high-quality output and continuous improvement.


Read more about Jamie Esterman

Skills

Adobe Creative Suite

99%

Balancing UX design with technical expertise

100%

Leading the creative team towards ongoing improvement

97%

Beard growing

99%
Chloe Celani

Chloe Celani

Strategist and Accounts Director

Chloe has the perfect attributes for an account manager: super professional, organised and dedicated. She has the determination and focus to make every project run smoothly from inception to completion and ensures each client is treated with the utmost respect.

If that hasn’t already ticked every box, you’ll also find her to be extremely personable, warm and bubbly. She’ll not only provide you with support and regular updates but also make you smile and laugh along the way!

Skills

Ensuring projects run to time and budget

100%

Verbal and written communication

100%

Fluent in Emoji

98%

Winning at pool

15%

Luke Boorman

Commercial Director

With over 15 years of experience in commercial sales, and two degrees in Commerce and Business, you’d think that Luke has had enough of learning for one lifetime. But he’s not finished; learning and growing are his favourite parts of the job here at atomix.

Luke’s biggest passion is growing businesses and creating real, tangible value for our clients. Motivation and innovation go hand-in-hand for Luke, and his role sees him exploring new, exciting ways to improve our products and services to deliver world-class outcomes.

Skills

Strategic direction and brainstorming

100%

Motivating the team

99%

Growing atomix as a business

99%

Finding new ways to help our clients

100%
Lisa atomix team

Lisa Burns

Innovation Lab Curator and Senior UX Strategist

Lisa is our strategic UX maestro. With over ten years experience in the digital industry, her background includes developing UX strategy for international brands in the UK. For Lisa, UX is about solving real problems for you and your customers, applying data and research insights to design usable and useful digital experiences.

She has a natural curiosity for human behaviour and how we interact with technology. In the field of experience design, she believes that we have the ability to make a difference in people’s lives. When she’s not head down analysing business and customer needs, you can find her hiking in the foothills, chocolate making, and spending time with her bub!

Skills

Sharing knowledge and experience with the team

98%

Uncovering hidden insights into human behaviour

100%

Leading engaging workshops

99%

Explaining her taste in music

10%
Tommy the Orangutan - Orangutan Trekking Tours

Tommy

Company Mascot

Tommy oozes a gentlemanly calm that can charm anyone who is lucky enough to meet him. We have adopted Tommy as our company mascot, to help raise awareness of these incredible animals.

atomix also provides pro bono support to Orangutan Trekking Tours & Orangutan Foundation International Australia to support their efforts in protecting the habitat of these beautiful creatures.

Orangutan Trekking Tours

 

Skills

Being cute

90%

Eating bananas

75%

Hanging on ropes

55%

Needing your $$$

105%

Claire Kaplan

Quality Assurance and Operations

Highly organised and process-driven, Claire conceptualises simple solutions to complex problems. With over ten years of experience in software development, as lead developer for websites and CRMs, and over five years of experience in management roles, Claire is the perfect person to oversee our development team as well as our Quality Assurance processes. Claire is passionate about continually improving our work quality and maximising the outcomes that we can achieve as a team.

Skills

Improving processes and finding better ways to work

99%

Maximising the efficiency of the team

98%

Quality assurance and pixel-perfect attention to detail

99%

Studying towards an MBA

100%
Adam atomix team

Adam Maslac

Digital Account Manager

With more than 10 years experience in customer service and sales, our Hubspot-certified Account Manager, Adam, knows how to form honest and meaningful interpersonal relationships with his clients. He views client relationships as a collaborative partnership and draws on his diverse academic and professional background in digital marketing, inbound and sales to deliver the right solutions, resources and ideas for project success.

He has a special knack for creating adventurous sandwiches and salads and is always up for a game of pool or song on the office guitar.

Skills

Excellent project management and organisational skills

97%

Commitment to clear and transparent communication

99%

Projecting calm in high pressure situations

98%

Sharpest attire in the office (contended)

97%
Georgie Moore

Georgie Moore

Account Manager

Georgie is an energetic and friendly account manager who will make sure every detail of your project is just right. With 3 years experience in digital marketing and project management, she helps her clients set themselves up for a digital future through targeted marketing and growth strategies, consistent communication, and a love for the digital landscape. She looks forward to each new stage of a project, when both our team and our clients can share a sense of excitement and pride in what we achieve.

Georgie is always up for a bit of a chat in English OR German, and when she’s not at work, she enjoys getting lost in the great outdoors.

Skills

Creating detailed spreadsheets that keep everyone in the loop

98%

Delivering the best customer experience

99%

Speaking German

90%

Resisting the purchase of yet another couch cushion

5%
Angus Gillott

Angus Gillott

Security Specialist

With almost ten years of experience in software and web development, and in the thick of studying towards his Masters Degree in Cybersecurity, Angus is an invaluable source of web security knowledge. His fine attention to detail and logical problem solving skills make him the perfect security specialist for our valuable clients. Angus is also a fantastic teacher, helping our entire team to learn about the intricacies of web security.

Skills

Problem solving skills

99%

Knowledge of web security principles

100%

Sharing his expertise with the team

98%

Studying towards a Masters of Cybersecurity

100%

Sam Pearce

Senior Scheduling and Project Manager

If you need someone to get your project completed on time and to an exceptional standard, this is your go-to guy. Sam’s commitment to providing quality service and his borderline fanaticism about sticking to timelines make him an ideal project manager. Putting his natural communication skills to good use, he not only makes sure our team members are working on the right jobs,  but is also in charge of client training before each website launch. For our clients that have worked closely with Sam, don’t worry! He still oversees support, so you’ll continue to benefit from his expertise.

Skills

Quality assurance

99%

Pouring tea

85%

Workflow management

95%

Client support

100%
Liz Mah

Liz Jones

UX Designer and Digital Marketer

Liz is passionate about innovation and technology. As a UX and Digital Strategist with 5+ years in the industry, she wants to dive underneath surface assumptions and explore the ‘why’ not just the ‘what’ of businesses and their audiences. Uncovering real, raw, evidence-based insights that highlight all the different ways that users behave helps her to create experiences that aren’t just attractive, but also valuable.

In her spare time, Liz is a fanatic for both fitness and gaming. They help her enjoy some well-earned downtime after analysing data and crafting strategies all day.

Skills

Digging into human behaviour to find actionable insights

99%

Analytics and Digital Marketing Growth Hacks

97%

Designing the best cover letter and application atomix has seen yet

100%
Bill Mansfield

Bill Mansfield

Developer and Support Specialist

Bill is an essential part of the atomix team, taking the lead on our support queue and ensuring our clients are kept up to date at every stage. Bill has exceptional communication skills, which, paired with a natural curiosity for all things digital, ensures he is always looking for the perfect solution to his clients’ problems. Bill is always hungry to learn more about the industry and how we can develop innovative, tailored solutions for our clients.

Skills

Verbal and written communication

99%

Problem solving

97%

WordPress expertise

99%

Rock climbing abilities

100%
Jack team member

Jack Hillman

Web Developer

Jack, is a super awesome talent who loves to make websites run smoothly and look great. He’s also passionate about developing the new technologies that our clients need to keep their online presence modern and professional. Specialising in front end web development, Jack is a hard-working go-getter, who is hungry to learn more, staying right on top of all the current trends and updates. He brings with him dedication, passion, and the most spectacular rainbow keyboard you’ll ever see.

Skills

Front end web development

98%

Supporting technical knowledge with design principles

95%

Insatiable curiousity about new technologies

99%

Best DIY rainbow keyboard

100%
Malinda atomix team

Malinda Fonseka

Senior Digital Designer

With over 10 years of commercial experience as a digital designer behind him, Malinda creates eye-catching and out-of-this-world web layouts, logos, and concepts for multimedia and graphics projects .

An effective creative communicator, his designs help visitors to intuitively understand your brand. Malinda specialises in logo design, branding, and minimalist web design with a sound knowledge of HTML, CSS and XML. He uses colour theory and UX concepts to turn your vision into a perfectly styled modern product.

Skills

Adobe Creative Suite

100%

Using UX theory to funnel visitors towards a goal

98%

Growth driven design specialist

100%

Pool maestro second to none (apparently)

99%
Sarah atomix team

Sarah Voigt

Content Strategist and Account Manager

With a background in journalism, creative writing and editing, our content strategist Sarah is passionate about helping clients to find their unique voice, and telling their story in the most honest, concise way possible. She spends her days drowning in words, whether it’s ad copy, social media posts, email newsletters, or brainstorming strategies with the team. As an especially thorough and detail-oriented person, Sarah provides polished, masterful copy every time to make your brand stand out from the crowd.

Skills

Telling brand stories in the most honest, concise way possible

98%

Turning complicated sentences into flawless sales copy

100%

Managing communities on Facebook and other social platforms

96%

Getting lost in a good book

100%
Liam atomix team

Liam Fewings

Web Development and Support

If you’re a support client of atomix, you will have already gotten to know Liam and his kind, level-headed nature. Liam is our support wiz, helping clients to overcome issues and ultimately saving the day. He manages our support queue ticket system, so he’s a master of prioritising and managing all sorts of incoming tasks.

Day to day, you can find him expertly juggling a multitude of support tasks, supporting our developers and answering incoming calls from our clients; two days for Liam are never the same. Liam’s interest in technology and all things digital means he genuinely cares about his clients and achieving their digital goals.

Skills

Answering the phone

99%

Managing changing priorities like a pro

96%

Reassuring clients on issues and problems

98%

Being the most positive person in the office

100%
Daisy Crowder

Daisy Crowder

UX / UI Designer

Daisy is a Digital Designer whose passion for creating original, imaginative and innovative digital and web-based design is matched only by her talent.

She communicates complex ideas through design, using her love of typography to form relationships and dialog between words and images for unique effect. Her uber creative mind and in-depth knowledge of current design trends and techniques has given Daisy the ability to drive design success on your brand journey.

Skills

Adobe Photoshop, Illustrator and InDesign

98%

Creative brainstorming

92%

Knowledge of up-and-coming design trends

96%

Making the world's best espresso martini

100%

Vlad Kutepov

Project / Program Administrator

Vlad is an enthusiastic and dedicated project assistant with experience across a multitude of areas, including systems administration, solutions architecture and quality assurance. His thorough research skills are invaluable, helping us to ensure our business processes are up to date and as efficient as possible. Our support clients also benefit from Vlad’s extensive experience, through the creation of helpful user guides, video tutorials and a strategic mind for automations and optimisation.

Skills

Research and analysis

98%

Ideation and systems thinking

99%

Finding new ways to solve problems

98%

Supporting our clients with a smile

100%
Mirza atomix team

Mirzaa Cassim

Web Developer

As our front-end developer, Mirzaa is responsible for tailoring user experience and bringing our web design concepts to life with HTML, CSS and JavaScript. He’s a super organised and reliable individual who will work hard to produce, modify and maintain your website user interface while making sure there are no errors or bugs on the front end.

When he’s not implementing responsive design or experimenting with new tools of the trade, Mirzaa can be found eating sushi or dancing to R&B and hip-hop.

Skills

Front end development

98%

Creating a seamless cross-device experience

100%

Discovering new development tools and processes

96%

Growing a beard

4%
Andrew atomix team

Andrew Freeth

Quality Assurance

With a background in design-oriented web work and front-end software testing, Andrew’s insane attention to detail makes him the perfect lead for quality assurance on our new website builds. He’s constantly on the lookout for ways to improve user experience, and his dedication for pixel-perfect websites ensures visual polish for all our client work.

Andrew also shares the support role with Sam. Outside of work, he pours his time into learning new skills, technologies and testing processes through his passion for all aspects of game development.

Skills

Pixel-perfect attention to detail

100%

Correcting inconsistencies

98%

User-focused quality assurance

97%

Developing cool and addictive games

100%
Laura atomix team

Laura Boorman

Office Manager

Laura is an integral part of the Atomix family and brings warmth, heart and a lifetime of invaluable experience to the table. Laura handles accounts, payroll and all the imperative bits and pieces that ensure the business runs successfully during day to day operations.

Skills

Going on holiday

50%

Basketballing

90%

Chasing up accounts

75%

Playing 'Words with Friends'

70%