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// meet the team

Atomix Staff - Josh Boorman - Managing Director

// Josh Boorman

Managing Director

As a result of his interest in web design and development, Josh established atomix in 2006 and has been the driving force behind the growth and success of the company ever since. Josh remains involved in all areas of the business, from website development, project management, and inbound marketing, with a focus on user experience design and emerging technology.

Under Josh’s leadership, atomix has become a force to be reckoned with in the digital industry. Josh’s focus on continually innovating and restructuring the business ensures we always offer the highest value possible to our clients. With a strong passion for travel, wildlife and the environment, he has also partnered with a number of organisations making a positive impact in the world, such as Orangutan Trekking Tours and World Wildlife Sanctuaries.

Skills

Using emerging technologies to solve business challenges

98%

Promoting a work environment conducive to continuous improvement

100%

Helping brands understand how to transform their approach to digital

98%

Uncovering new opportunities to improve customer experience

100%

Listening to Laura when she says, "don't buy any more plants!"

10%
Atomix Staff - Jamie Esterman - Creative Director

// Jamie Esterman

Creative Director

More than fifteen years after designing his first ever website, Jamie has established himself as a leader in the field of UX strategy and design. He has delivered exceptional creative work for many household brands and organisations, such as The Sydney Swans, Adelaide Crows, Port Adelaide Power, ElectraNet, Elders, Adelaide Zoo, Hospital Research Foundation, and Essential Beauty.

A combination of impressive graphic design experience mixed with strong technical skills gives Jamie a unique position in the industry. He can not only visualise what your page should look like, but he understands the logistics and technical knowledge required to make it work.

A part of the atomix family right from the start, Jamie has been a major contributor to the atomix success story through his commitment to developing our team and setting the benchmark for high-quality output and continuous improvement.


Read more about Jamie Esterman

Skills

Adobe Creative Suite

99%

Balancing UX design with technical expertise

100%

Leading the creative team towards ongoing improvement

97%

Beard growing

99%
Joel atomix team

// Joel Small

development and operations manager

Joel is a stickler for efficiency; he loves finding ways to make it easier for the team to work harder and produce better results for our clients. In his hybrid role of development and operations manager, he juggles the ever-moving pieces of putting together a website with managing operational issues and finding better ways to work. His varied experiences in IT, legal services and agricultural consulting means he’s always prepared to dig right in to a new project or solve a new problem.

Skills

Problem solving

98%

Finding efficiencies

100%

Leading the development team to success

100%

Keeping his desk tidy

7%

// Lisa Burns

senior UX strategist

Lisa is our strategic UX maestro. With over ten years experience in the digital industry, her background includes developing UX strategy for international brands in the UK. For Lisa, UX is about solving real problems for you and your customers, applying data and research insights to design usable and useful digital experiences.

She has a natural curiosity for human behaviour and how we interact with technology. In the field of experience design, she believes that we have the ability to make a difference in people’s lives. When she’s not head down analysing business and customer needs, you can find her hiking in the foothills, chocolate making, and spending time with her bub!

Skills

Sharing knowledge and experience with the team

98%

Uncovering hidden insights into human behaviour

100%

Leading engaging workshops

99%

Explaining her taste in music

10%

// Chloe Celani

Accounts Director

Chloe has the perfect attributes for an account manager: super professional, organised and dedicated . She has the determination and focus to make every project run smoothly from inception to completion and ensures each client is treated with the utmost respect.

If that hasn’t already ticked every box, you’ll also find her to be extremely personable, warm and bubbly. She’ll not only provide you with support and regular updates but also make you smile and laugh along the way!

Skills

Ensuring projects run to time and budget

100%

Verbal and written communication

100%

Fluent in Emoji

98%

Winning at pool

15%

// Bob Boorman

Consultant

Bob has been instrumental in the establishment of atomix as a leader in the South Australian web design market. As a founding shareholder and Director, Bob brings with him valuable experience, South Australian market knowledge and a wealth of business acumen.

With a diverse background in management, Bob has worked on many large scale projects in his career including Holdfast Shores, Adelaide Convention Centre, City Central Development and has played a large part in building the education revolution in South Australia. Bob spent 9 years as a Director of the National Board of the Smith Family and has been actively involved with many South Australian not-for-profit organisations. He is currently a member of the Management Board at Renewal SA and is a Board member for Bowls Australia.

Skills

Wearing a suit

70%

Drinking great red

89%

Holidaying

50%

Mowing the lawns

90%

// Adam Maslac

Digital Account Manager

With more than 10 years experience in customer service and sales, our Hubspot-certified Account Manager, Adam, knows how to form honest and meaningful interpersonal relationships with his clients. He views client relationships as a collaborative partnership and draws on his diverse academic and professional background in digital marketing, inbound and sales to deliver the right solutions, resources and ideas for project success.

He has a special knack for creating adventurous sandwiches and salads and is always up for a game of pool or song on the office guitar.

Skills

Excellent project management and organisational skills

97%

Commitment to clear and transparent communication

99%

Projecting calm in high pressure situations

98%

Sharpest attire in the office (contended)

97%

// Hannah Chipperfield

Digital Content Stategist

Hannah is a self-confessed travel junkie and skilled digital strategist with over 5 years marketing experience working for industry-leading companies in Australia and the UK. She specialises in developing, planning and executing digital marketing strategies and campaigns, and will throw herself into the client’s industry to deliver personal, well-researched content that reflects the client’s story.

Being a swimmer and ex-swim coach with perfectionist tendencies has given her the dedication, discipline and ambition to rise to a challenge and deliver exceptional results.

Skills

Managing end-to-end digital campaigns

98%

Understanding of press and media strategies

100%

Creating targeted, effective content

99%

Keeping plants alive

2%

// Scott Bryant

account manager

Scott has always been interested in digital technologies and design, and his job at atomix is just another excuse to chat with his clients about his favourite things. Scott’s genuine care for their success makes him an invaluable account manager. His background in sales management and IT services along with a passion to learn as much as he can about the latest digital technologies form a solid foundation from which Scott helps his clients not only reach their goals, but completely smash them out of the park.

Skills

Helping clients reach their goals

99%

Clear communication with a smile

100%

Excellent project management and organisational skills

99%

Baking brownies

3%

// Amy Sincock

User Experience Strategist

Amy loves getting lost in a beginning, middle and end. She works with you to develop your brand personality and implement a content strategy designed to meet and surpass your digital marketing objectives.

Using inbound marketing methodology and an eye for the bigger picture, she combines data analysis with a flair for storytelling to craft your website’s content for business success.


Read more about Amy Sincock

Skills

Developing and implementing cost-effective campaigns

98%

Unifying your digital presence through expert copy

100%

Brainstorming creative solutions to online challenges

96%

Reading bus timetables

5%

// Sam Pearce

Project Manager

If you need someone to get your project completed on time and to an exceptional standard, this is your go-to guy. Sam’s commitment to providing quality service and his borderline fanaticism about sticking to timelines make him an ideal project manager. Putting his natural communication skills to good use, he not only makes sure our team members are working on the right jobs,  but is also in charge of client training before each website launch. For our clients that have worked closely with Sam, don’t worry! He still oversees support, so you’ll continue to benefit from his expertise.

Skills

Quality assurance

99%

Pouring tea

85%

Workflow management

95%

Client support

100%

// Malinda Fonseka

Senior Digital Designer

With over 10 years of commercial experience as a digital designer behind him, Malinda creates eye-catching and out-of-this-world web layouts, logos, and concepts for multimedia and graphics projects .

An effective creative communicator, his designs help visitors to intuitively understand your brand. Malinda specialises in logo design, branding, and minimalist web design with a sound knowledge of HTML, CSS and XML. He uses colour theory and UX concepts to turn your vision into a perfectly styled modern product.

Skills

Adobe Creative Suite

100%

Using UX theory to funnel visitors towards a goal

98%

Growth driven design specialist

100%

Pool maestro second to none (apparently)

99%
Sarah atomix team

// Sarah Voigt

digital content writer / strategist

With a background in journalism, creative writing and editing, our content strategist Sarah is passionate about helping clients to find their unique voice, and telling their story in the most honest, concise way possible. She spends her days drowning in words, whether it’s ad copy, social media posts, email newsletters, or brainstorming strategies with the team. Sarah is also a keen student, learning everything she can about AI, chatbots, and other emerging technologies that change the way we work. As an especially thorough and detail-oriented person, Sarah provides polished, masterful copy every time to make your brand stand out from the crowd.

Skills

Telling brand stories in the most honest, concise way possible

98%

Turning complicated sentences into flawless sales copy

100%

Managing communities on Facebook and other social platforms

96%

Getting lost in a good book

100%
Liam atomix team

// Liam Fewings

support / developer

If you’re a support client of atomix, you will have already gotten to know Liam and his kind, level-headed nature. Liam is our support wiz, helping clients to overcome issues and ultimately saving the day. He manages our support queue ticket system, so he’s a master of prioritising and managing all sorts of incoming tasks. Day to day, you can find him expertly juggling a multitude of support tasks, supporting our developers and answering incoming calls from our clients; two days for Liam are never the same. Liam’s interest in technology and all things digital means he genuinely cares about his clients and achieving their digital goals.

Skills

Answering the phone

99%

Managing changing priorities like a pro

96%

Reassuring clients on issues and problems

98%

Being the most positive person in the office

100%

// Chris Rossi

Lead Developer

A self-proclaimed web guru, Chris has over 10 years experience as a PHP/MySQL Developer. He is an expert in databases and understands the ins and outs of the technical processes that would give most people headaches just thinking about. Chris is passionate about writing clean code and building fast sites, as well as the various electronics projects he always has on the go.

Chris has a Flux Capacitor on his desk (in case any Git rollbacks fail and need emergency time travel).

He also claims to bake the best biscotti in the office.

Skills

PHP / MySQL

95%

Git / Version Control

70%

Amateur Electronics

55%

Cooking & Baking

95%

// James Firkins

Web Developer

Our frontend developer James loves the challenge of building an interface that’s as satisfying to use as it is to look at. He brings to the team a passion for new technologies, strong visual instincts and pixel-perfect dedication, with experience in a wide array of technologies and disciplines.

Innovation and improvement is at the core of James’s work ethic; he modernises our builds and internal tools for a more efficient process. Outside of work, his attention to detail is poured into constantly tinkering with overly complicated coffee brewing methods. Our caffeine fiends are brainstorming ways of getting those skills into the office environment as well.

Skills

Front end web development

95%

Enthusiasm for learning

100%

Creating coffee-based masterpieces

97%

Lawn bowls

15%

// Mirzaa Cassim

Web Developer

As our front-end developer, Mirzaa is responsible for tailoring user experience and bringing our web design concepts to life with HTML, CSS and JavaScript. He’s a super organised and reliable individual who will work hard to produce, modify and maintain your website user interface while making sure there are no errors or bugs on the front end.

When he’s not implementing responsive design or experimenting with new tools of the trade, Mirzaa can be found eating sushi or dancing to R&B and hip-hop.

Skills

Front end development

98%

Creating a seamless cross-device experience

100%

Discovering new development tools and processes

96%

Growing a beard

4%

// Jack Hillman

Web Developer

Jack, is a super awesome talent who loves to make websites run smoothly and look great. He’s also passionate about developing the new technologies that our clients need to keep their online presence modern and professional. Specialising in front end web development, Jack is a hard-working go-getter, who is hungry to learn more, staying right on top of all the current trends and updates. He brings with him dedication, passion, and the most spectacular rainbow keyboard you’ll ever see.

Skills

Front end web development

98%

Supporting technical knowledge with design principles

95%

Insatiable curiousity about new technologies

99%

Best DIY rainbow keyboard

100%
Daisy atomix team

// Daisy Crowder

Digital Designer

Daisy is a Digital Designer whose passion for creating original, imaginative and innovative digital and web-based design is matched only by her talent.

She communicates complex ideas through design, using her love of typography to form relationships and dialog between words and images for unique effect. Her uber creative mind and in-depth knowledge of current design trends and techniques has given Daisy the ability to drive design success on your brand journey.

Skills

Adobe Photoshop, Illustrator and InDesign

98%

Creative brainstorming

92%

Knowledge of up-and-coming design trends

96%

Making the world's best espresso martini

100%

// Laura Boorman

Office Manager

Laura is an integral part of the Atomix family and brings warmth, heart and a lifetime of invaluable experience to the table. Laura handles accounts, payroll and all the imperative bits and pieces that ensure the business runs successfully during day to day operations.

Skills

Going on holiday

50%

Basketballing

90%

Chasing up accounts

75%

Playing 'Words with Friends'

70%

// Andrew Freeth

Quality Assurance

With a background in design-oriented web work and front-end software testing, Andrew’s insane attention to detail makes him the perfect lead for quality assurance on our new website builds. He’s constantly on the lookout for ways to improve user experience, and his dedication for pixel-perfect websites ensures visual polish for all our client work.

Andrew also shares the support role with Sam. Outside of work, he pours his time into learning new skills, technologies and testing processes through his passion for all aspects of game development.

Skills

Pixel-perfect attention to detail

100%

Correcting inconsistencies

98%

User-focused quality assurance

97%

Developing cool and addictive games

100%