// meet the team

// Josh Boorman

Head of Innovation

As a result of his interest in web design and development, Josh established atomix in 2006 and has been the driving force behind the growth and success of the company ever since. Josh remains involved in all areas of the business, from website development, project management, and inbound marketing, with a focus on user experience design and emerging technology.

Under Josh’s leadership, atomix has become a force to be reckoned with in the digital industry. Josh’s focus on continually innovating and restructuring the business ensures we always offer the highest value possible to our clients. With a strong passion for travel, wildlife and the environment, he has also partnered with a number of organisations making a positive impact in the world, such as Orangutan Trekking Tours and World Wildlife Sanctuaries.

Skills

Using emerging technologies to solve business challenges

Promoting a work environment conducive to continuous improvement

Helping brands understand how to transform their approach to digital

Uncovering new opportunities to improve customer experience

Listening to Laura when she says, "don't buy any more plants!"

// Jamie Esterman

Creative Director

More than fifteen years after designing his first ever website, Jamie has established himself as a leader in the field of UX strategy and design. He has delivered exceptional creative work for many household brands and organisations, such as The Sydney Swans, Adelaide Crows, Port Adelaide Power, ElectraNet, Elders, Adelaide Zoo, Hospital Research Foundation, and Essential Beauty.

A combination of impressive graphic design experience mixed with strong technical skills gives Jamie a unique position in the industry. He can not only visualise what your page should look like, but he understands the logistics and technical knowledge required to make it work.

A part of the atomix family right from the start, Jamie has been a major contributor to the atomix success story through his commitment to developing our team and setting the benchmark for high-quality output and continuous improvement.

Read more about Jamie Esterman

Skills

Adobe Creative Suite

Balancing UX design with technical expertise

Leading the creative team towards ongoing improvement

Beard growing

// Chloe Celani

Strategist & Accounts Director

Chloe has the perfect attributes for an account manager: super professional, organised and dedicated . She has the determination and focus to make every project run smoothly from inception to completion and ensures each client is treated with the utmost respect.

If that hasn’t already ticked every box, you’ll also find her to be extremely personable, warm and bubbly. She’ll not only provide you with support and regular updates but also make you smile and laugh along the way!

Skills

Ensuring projects run to time and budget

Verbal and written communication

Fluent in Emoji

Winning at pool

// Joel Small

development and operations manager

Joel is a stickler for efficiency; he loves finding ways to make it easier for the team to work harder and produce better results for our clients. In his hybrid role of development and operations manager, he juggles the ever-moving pieces of putting together a website with managing operational issues and finding better ways to work. His varied experiences in IT, legal services and agricultural consulting means he’s always prepared to dig right in to a new project or solve a new problem.

Skills

Problem solving

Finding efficiencies

Leading the development team to success

Keeping his desk tidy

// Lisa Burns

senior UX strategist

Lisa is our strategic UX maestro. With over ten years experience in the digital industry, her background includes developing UX strategy for international brands in the UK. For Lisa, UX is about solving real problems for you and your customers, applying data and research insights to design usable and useful digital experiences.

She has a natural curiosity for human behaviour and how we interact with technology. In the field of experience design, she believes that we have the ability to make a difference in people’s lives. When she’s not head down analysing business and customer needs, you can find her hiking in the foothills, chocolate making, and spending time with her bub!

Skills

Sharing knowledge and experience with the team

Uncovering hidden insights into human behaviour

Leading engaging workshops

Explaining her taste in music

// Adam Maslac

Digital Account Manager

With more than 10 years experience in customer service and sales, our Hubspot-certified Account Manager, Adam, knows how to form honest and meaningful interpersonal relationships with his clients. He views client relationships as a collaborative partnership and draws on his diverse academic and professional background in digital marketing, inbound and sales to deliver the right solutions, resources and ideas for project success.

He has a special knack for creating adventurous sandwiches and salads and is always up for a game of pool or song on the office guitar.

Skills

Excellent project management and organisational skills

Commitment to clear and transparent communication

Projecting calm in high pressure situations

Sharpest attire in the office (contended)

// Georgie Moore

Account Manager

Georgie is an energetic and friendly account manager who will make sure every detail of your project is just right. With 3 years experience in digital marketing and project management, she helps her clients set themselves up for a digital future through targeted marketing and growth strategies, consistent communication, and a love for the digital landscape. She looks forward to each new stage of a project, when both our team and our clients can share a sense of excitement and pride in what we achieve.

Georgie is always up for a bit of a chat in English OR German, and when she’s not at work, she enjoys getting lost in the great outdoors.

Skills

Creating detailed spreadsheets that keep everyone in the loop

Delivering the best customer experience

Speaking German

Resisting the purchase of yet another couch cushion

// Lindsay Caroll

Solutions Architect / Project Manager

Lindsay has over 13 years of experience in the IT world. Now a Solutions Architect and Project Manager, his technical background makes him perfect to tailor our digital solutions to your needs. Lindsay is all about adding real value, and is constantly reflecting on ways in which we can offer a better experience for our clients and their audiences.

With an inner-geek passionate about technology and a natural curiosity about how things work, Lindsay is able to get to the heart of what our clients need and make sure we deliver the ideal solution. The volatility of what we do today vs. how we might do it tomorrow is what keeps him excited day to day.

Skills

Uncovering and mastering emerging technologies

Improving processes to deliver better outcomes

// Hannah Chipperfield

Digital Content Stategist

Hannah is a self-confessed travel junkie and skilled digital strategist with over 5 years marketing experience working for industry-leading companies in Australia and the UK. She specialises in developing, planning and executing digital marketing strategies and campaigns, and will throw herself into the client’s industry to deliver personal, well-researched content that reflects the client’s story.

Being a swimmer and ex-swim coach with perfectionist tendencies has given her the dedication, discipline and ambition to rise to a challenge and deliver exceptional results.

Skills

Managing end-to-end digital campaigns

Understanding of press and media strategies

Creating targeted, effective content

Keeping plants alive

// Amy Sincock

User Experience Strategist

As a User Experience Strategist, Amy’s role is to balance your business goals with what your customers are trying to achieve. Using engaging stakeholder workshops, brand personality development, and face to face user research, Amy develops detailed digital strategies to help you enhance the customer experience and take your business to where you want it to be.

Read more about Amy Sincock

Skills

Brainstorming creative solutions to online challenges

Creating funnels that guide visitors towards becoming customers

Discovering what makes your audience tick

Reading bus timetables

// Tommy

Company Mascot

Tommy oozes a gentlemanly calm persona that can charm anyone who is lucky enough to meet this little man.

atomix provide probono support to Orangutan Trekking Tours & Orangutan Foundation International Australia. We have adopted Tommy as our company mascot to raise awareness for these amazing animals.

Skills

Being cute

Eating bananas

Hanging on ropes

Needing your $$$

// Sam Pearce

Project Manager

If you need someone to get your project completed on time and to an exceptional standard, this is your go-to guy. Sam’s commitment to providing quality service and his borderline fanaticism about sticking to timelines make him an ideal project manager. Putting his natural communication skills to good use, he not only makes sure our team members are working on the right jobs,  but is also in charge of client training before each website launch. For our clients that have worked closely with Sam, don’t worry! He still oversees support, so you’ll continue to benefit from his expertise.

Skills

Quality assurance

Pouring tea

Workflow management

Client support

// Malinda Fonseka

Senior Digital Designer

With over 10 years of commercial experience as a digital designer behind him, Malinda creates eye-catching and out-of-this-world web layouts, logos, and concepts for multimedia and graphics projects .

An effective creative communicator, his designs help visitors to intuitively understand your brand. Malinda specialises in logo design, branding, and minimalist web design with a sound knowledge of HTML, CSS and XML. He uses colour theory and UX concepts to turn your vision into a perfectly styled modern product.

Skills

Adobe Creative Suite

Using UX theory to funnel visitors towards a goal

Growth driven design specialist

Pool maestro second to none (apparently)

// Sarah Voigt

digital content writer & strategist

With a background in journalism, creative writing and editing, our content strategist Sarah is passionate about helping clients to find their unique voice, and telling their story in the most honest, concise way possible. She spends her days drowning in words, whether it’s ad copy, social media posts, email newsletters, or brainstorming strategies with the team. Sarah is also a keen student, learning everything she can about AI, chatbots, and other emerging technologies that change the way we work. As an especially thorough and detail-oriented person, Sarah provides polished, masterful copy every time to make your brand stand out from the crowd.

Skills

Telling brand stories in the most honest, concise way possible

Turning complicated sentences into flawless sales copy

Managing communities on Facebook and other social platforms

Getting lost in a good book

// Liam Fewings

support & web developer

If you’re a support client of atomix, you will have already gotten to know Liam and his kind, level-headed nature. Liam is our support wiz, helping clients to overcome issues and ultimately saving the day. He manages our support queue ticket system, so he’s a master of prioritising and managing all sorts of incoming tasks. Day to day, you can find him expertly juggling a multitude of support tasks, supporting our developers and answering incoming calls from our clients; two days for Liam are never the same. Liam’s interest in technology and all things digital means he genuinely cares about his clients and achieving their digital goals.

Skills

Answering the phone

Managing changing priorities like a pro

Reassuring clients on issues and problems

Being the most positive person in the office

// Daisy Crowder

Digital Designer

Daisy is a Digital Designer whose passion for creating original, imaginative and innovative digital and web-based design is matched only by her talent.

She communicates complex ideas through design, using her love of typography to form relationships and dialog between words and images for unique effect. Her uber creative mind and in-depth knowledge of current design trends and techniques has given Daisy the ability to drive design success on your brand journey.

Skills

Adobe Photoshop, Illustrator and InDesign

Creative brainstorming

Knowledge of up-and-coming design trends

Making the world's best espresso martini

// Chris Rossi

Lead Developer

A self-proclaimed web guru, Chris has over 10 years experience as a PHP/MySQL Developer. He is an expert in databases and understands the ins and outs of the technical processes that would give most people headaches just thinking about. Chris is passionate about writing clean code and building fast sites, as well as the various electronics projects he always has on the go.

Chris has a Flux Capacitor on his desk (in case any Git rollbacks fail and need emergency time travel).

He also claims to bake the best biscotti in the office.

Skills

PHP / MySQL

Git / Version Control

Amateur Electronics

Cooking & Baking

// James Firkins

Web Developer

Our frontend developer James loves the challenge of building an interface that’s as satisfying to use as it is to look at. He brings to the team a passion for new technologies, strong visual instincts and pixel-perfect dedication, with experience in a wide array of technologies and disciplines.

Innovation and improvement is at the core of James’s work ethic; he modernises our builds and internal tools for a more efficient process. Outside of work, his attention to detail is poured into constantly tinkering with overly complicated coffee brewing methods. Our caffeine fiends are brainstorming ways of getting those skills into the office environment as well.

Skills

Front end web development

Enthusiasm for learning

Creating coffee-based masterpieces

Lawn bowls

// Liz Mah

UX Designer & Digital Marketer

Liz is passionate about innovation and technology. As a UX and Digital Strategist with 5+ years in the industry, she wants to dive underneath surface assumptions and explore the ‘why’ not just the ‘what’ of businesses and their audiences. Uncovering real, raw, evidence-based insights that highlight all the different ways that users behave helps her to create experiences that aren’t just attractive, but also valuable.

In her spare time, Liz is a fanatic for both fitness and a gaming. They help her enjoy some well-earned downtime after analysing data and crafting strategies all day.

Skills

Digging into human behaviour to find actionable insights

Analytics and Digital Marketing Growth Hacks

Designing the best cover letter and application atomix has seen yet

// Mirzaa Cassim

Web Developer

As our front-end developer, Mirzaa is responsible for tailoring user experience and bringing our web design concepts to life with HTML, CSS and JavaScript. He’s a super organised and reliable individual who will work hard to produce, modify and maintain your website user interface while making sure there are no errors or bugs on the front end.

When he’s not implementing responsive design or experimenting with new tools of the trade, Mirzaa can be found eating sushi or dancing to R&B and hip-hop.

Skills

Front end development

Creating a seamless cross-device experience

Discovering new development tools and processes

Growing a beard

// Jack Hillman

Web Developer

Jack, is a super awesome talent who loves to make websites run smoothly and look great. He’s also passionate about developing the new technologies that our clients need to keep their online presence modern and professional. Specialising in front end web development, Jack is a hard-working go-getter, who is hungry to learn more, staying right on top of all the current trends and updates. He brings with him dedication, passion, and the most spectacular rainbow keyboard you’ll ever see.

Skills

Front end web development

Supporting technical knowledge with design principles

Insatiable curiousity about new technologies

Best DIY rainbow keyboard

// Laura Boorman

Office Manager

Laura is an integral part of the Atomix family and brings warmth, heart and a lifetime of invaluable experience to the table. Laura handles accounts, payroll and all the imperative bits and pieces that ensure the business runs successfully during day to day operations.

Skills

Going on holiday

Basketballing

Chasing up accounts

Playing 'Words with Friends'

// Andrew Freeth

Quality Assurance

With a background in design-oriented web work and front-end software testing, Andrew’s insane attention to detail makes him the perfect lead for quality assurance on our new website builds. He’s constantly on the lookout for ways to improve user experience, and his dedication for pixel-perfect websites ensures visual polish for all our client work.

Andrew also shares the support role with Sam. Outside of work, he pours his time into learning new skills, technologies and testing processes through his passion for all aspects of game development.

Skills

Pixel-perfect attention to detail

Correcting inconsistencies

User-focused quality assurance

Developing cool and addictive games