Great customer experiences extend beyond your website
Digital experiences rarely create joy on their own, it comes from the holistic interaction with the brand, product and service.
The service and experience economy is well upon us. Now more than ever, brands need to provide positive, connected and relevant experiences to become differentiated in a crowded product and service space. Customer Experience (CX) and Service design will help you unpack what’s underneath, driving valuable experiences for both your customers and your employees.
But how? We believe that great customer experiences can be designed through a better understanding of your people and operations, effective collaboration and facilitating change across individuals and the organisation. Using a CX and service design framework allows us to do this.
Using the best practices from research, strategy and other design disciplines, CX and service design helps our clients redesign their existing products and services and launch innovative new experiences.
At Atomix, we use our CX and service design capability to:
- Research and collaborate with customers and employees to understand how all touchpoints, and in particular digital technology, plays a crucial role in the end-to-end customer experience.
- Map and create visualisations of relationships across departments, systems, processes and platforms that uncover the gaps and opportunities to provide customers with high-value moments and a cohesive customer experience.
- Work together to put in place customer experience performance measurement and enable positive change within the organisation.
We can help you
Audit an existing experience
Utilising a set of industry-standard criteria and principles we can take a fresh look at your customer experiences, identifying where there may be gaps and opportunities for improvements.
Deep dive into an experience
We’ll bring together all the right people in your business (including customers) to map out the current state of your product and/or service and build a roadmap for future action and implementation.
Design a connected experience
Reframe key problems and create innovative customer experiences through a highly collaborative design process. Then build a proof of concept to test with customers and iterate.
Talk to our Strategy team to find out the many ways we can approach design and research to suit your needs, budget and timing.
Design, organisational culture and readiness for change
CX and service design can’t happen without change.
We love helping our clients get in place an effective runway for design and delivery. This often means stripping down the language and approaches that can be confusing and hinder positive, collaborative working environments.
It means making design (and research) operational, ensuring that everyone contributes to and is excited by the design process. And to get that into place, we can help you deep dive into organisational culture and readiness for service design change.
Turn meaningful insights into action
Contact our Strategy team to discuss your needs, ask any questions and find out the many ways we can help solve problems for your business and customers.
© 2022 Atomix web & creative studio