2020 in review: a year of digital innovation

Jan 04, 2021|By Atomix
Read time: 6 mins

It’s been a year of firsts.

There’s no denying that 2020 has been a tough start to the decade, but this didn’t stop the Atomix team. Not only has our portfolio grown with new and amazing clients but our team has grown to learn and implement new experiences and website innovations.

The first big change of the year was the move to remote work amid the COVID-19 pandemic. A new approach to collaboration that has permanently altered the way we work. Now Zoom calls, instant messaging and virtual “stand-ups” are the new normal and the team continues to adapt to the this new workflow.

We haven’t let the move to home impact our working efficiency as it was no doubt a busy year for Atomix. We are fortunate to not have been greatly impacted by the economic recession from the pandemic, instead the team used the opportunity to learn and discover new ways to create great digital experiences. Let’s reflect on just some of the exciting new things that happened in 2020.

Use our sliders below to see how we transformed our clients’ websites.

Cormie

User experience strategy | User testing | Custom eCommerce web design & development | PPC advertising strategy

One of our biggest launches of 2020 was a fully featured Craft eCommerce build. The bespoke website featured extensive user research, strategy and user testing, custom functionality and contemporary branding assets.

Key features

  • Custom eCommerce Craft build; custom functionality; custom CMS; detailed eCommerce tracking; fully integrated with third-party freight company

Key outcomes

  • Optimised information architecture; streamlined supply change; intuitive CMS; almost instantaneous load time; digital analytics and eCommerce tracking.

Read our case study.

Santos

User experience strategy | Custom eCommerce web development | Information Architecture Design | SEO

Since 1954 Santos has sought to be an industry pioneer, their website is no different. The result was a lean, attractive and fit-for-purpose website that has been streamlined to produce a seamless user experience for the public and a flexible and intuitive CMS experience for the Santos admin team.

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Key features

  • Real-time ASX data integration; Site-wide alert system; custom WordPress CMS; SEO strategy.

Key outcomes

  • Streamlined 2000+ pages; customised administration management for flexibility; contemporary design; 5% decrease in bounce rate; 31% increase in session duration

Read our case study.

Sydney Swans

Digital strategy | Contemporary and interactive design | SEO | Integrations

Our long-standing relationship with the Swans continued with their Membership website redesign in 2020. With one of the greatest fan followings in Australia, the Sydney Swans needed a site optimised for their members’ user experience. With faster loading, attractive graphics and dynamic functionalities, the resulting website seamlessly delivers the game day experience online.

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Key features

  • Real-time ASX data integration; Site-wide alert system; custom WordPress CMS; SEO strategy.

Key outcomes

  • Streamlined 2000+ pages; customised administration management for flexibility; contemporary design; 5% decrease in bounce rate; 31% increase in session duration.

Read our case study.

Ready to explore what’s possible in 2022?.

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