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the atomix blog

Ideas and inspirations from the atomix team.


Why DNS Hosting Matters

Sunday, May 15, 2016 | By Chris Rossi

DNS hosting is one of the most critical aspects of a website build. Let us show you why it's so important.
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HTTP/2 is here – and it’s going to make the web a lot faster

Friday, April 15, 2016 | By atomix

What is HTTP/2? Ever looked up at the address bar in your web browser? You would have seen four letters… http. They stand for Hypertext Transfer Protocol, which is basically the set of rules around how information is transferred between computers on the internet. These http rules were set up
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parse is shutting down and devs aren’t happy

Friday, January 29, 2016 | By atomix

Despite a huge financial year, Facebook is dealing its developer base a shock by winding down the Parse developer platform over the next year, retiring it officially in January 2017.   Parse is one of the more popular ‘Backend as a Service’ (BaaS) providers, a toolkit and support system for mobile
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looking into the future: atomix digital predictions for 2016 and beyond

Monday, December 21, 2015 | By atomix

It’s a natural human impulse to try to predict the future. People have had a fascination with fortune-tellers since forever, only now we rely less on gypsies and more on industry experts with their fingers on the pulse. As 2016 barrels towards us on a collision course, atomix is trying
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a day at the zoo with atomix

Friday, December 11, 2015 | By atomix

Lions and tigers and bears orangutans, oh my! Something most agencies will be able to relate to is getting a little bit fixated on each client. Do you have lots of shoe stores on your client list? Your shoe cupboard starts bursting at the seams. Lots of dentists? Your teeth
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how to head hunt the top social media platforms for businesses

Friday, December 4, 2015 | By atomix

Around half of all social media users follow brands. That’s worth thinking about. These people are actively choosing to follow your conversation, rather than being interrupted by marketing messages. Your audience wants to be educated and connect with you on a more personal level. This is a huge opportunity that we
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our unusual creative process – and why it works

Thursday, November 12, 2015 | By atomix

Getting the creative process right is the difference between chaos and calm in an agency. We’re constantly tweaking and adjusting to make sure that we’re working in the most effective way possible. There’s always room to improve, but we’d like to tentatively claim our creative process as one of the
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jamie with baby harris

meet jamie, our creative powerhouse

Tuesday, October 20, 2015 | By atomix

If you’ve worked with atomix for a while, then Jamie will likely be a familiar face to you. Here right from the start, he’s got his finger in all the pies. With some great blogs about creative process coming up, we think it’s time you got to know our multi
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take the bounce out of your bounce rate

Wednesday, September 23, 2015 | By atomix

What is bounce rate? The bounce rate is one of those marketing terms that’s brought up a lot without too much explanation about what it means. The bounce rate is the percentage of people who arrive at a page on your website and leave without making any actions. But what does
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meet amy, our digital wordsmith

Friday, September 11, 2015 | By atomix

Amy searching for buried links   UX and conversion optimisation depends a lot on site architecture and SEO, but there’s more to it than that. The other side of UX conversion optimisation is content marketing. So you’ve met Charlie, and now meet Amy, the other side of the coin and
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up, up and away – the great paper plane competition

Friday, September 4, 2015 | By atomix

At the end of a long week of working hard, we like to relax and have a few laughs. For a bit of fun, last week we held The Great Paper Plane Competition to see who could make a piece of folded paper travel the furthest through the office. What
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meet charlie, our optimisation guru

Friday, August 28, 2015 | By atomix

Seeing as we’ve been focusing on the different ways that you can get your business to convert more visitors into customers, we thought it was time to introduce you to one of our SEO and conversion optimisation gurus, Charlie!   Charlie joined the team way back in 2009 when atomix
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the benefits of using a/b testing

Wednesday, August 19, 2015 | By atomix

what is a/b testing? Do you ever have two ideas for a marketing campaign and can’t decide which one you should use? We do. Would offering customers 15% off or a small gift with purchase be the better deal? That decision is often left up to an educated guess. Rather
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The adventures of an atomix intern – Part 1

Friday, August 14, 2015 | By atomix

atomix has a new friendly face around the office! Meet Georgia our new intern. I’m a Bachelor of Media undergraduate. Two-thirds of the way through my degree and filled with some useful knowledge, and a lot of fairly useless and irrelevant knowledge, I’m eager to start making a dent in
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Google Chrome 44 Breaks WooCommerce

Thursday, July 23, 2015 | By Chris Rossi

We had an interesting issue surface today on several of our client websites. Some had missing CSS/JS, and others were stuck in redirect loops. The issue only seemed to be affecting Google Chrome on two of the computers in our office. After some digging, we discovered that a recent release of Google
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JPG or PNG? How to Optimise Images for Web

Wednesday, June 3, 2015 | By atomix

How to choose the best format for your image. We are visual creatures. Whether we’re reading an article, having our eye caught by banner advertising, or absent-mindedly scrolling through our Facebook feed, an attractive image makes us pause. According to Hubspot, image posts are 80% more effective at getting clicks
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How a great landing page can boost your conversion rates. And how to create one.

Wednesday, February 18, 2015 | By atomix

Marketing campaigns don’t need extensive budgets and high levels of complexity to achieve great returns. Now the internet is a part of daily life – what did people do before social media, online shopping or Google? – the marketing playing field has levelled out. A lot. Internet-based campaigns allow companies
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Gmail Filters & Canned Response

Tuesday, February 3, 2015 | By atomix

This blog post is brought to you thanks to the recent Australia Day holiday. Because it got us thinking – how can we help small and micro business owners (and big ones too) to streamline processes and hit the beach more often. We’re already tackling this with website functionality. But
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Creating a TogglDesktop Start/Stop Button

Saturday, January 24, 2015 | By Chris Rossi

The Atomix team have used Toggl Time Tracking for almost three years, and we’ve watched their product grow along with our company. It’s completely changed the way we keep track of our time spent on various tasks throughout each day, and we’ve seamlessly integrated it into most of our other internal systems. It’s as simple
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Responsive Website vs App

Friday, January 23, 2015 | By admin

Unsure whether you should have an app or a responsive website? Our infographic outlines each one’s strengths.
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Could this be the best Zoo website in the world?

Wednesday, January 21, 2015 | By atomix

We think so. Even if we did make it ourselves. And throughout this post, we’ve listed a few of the cool features we used, starting below. Read on to discover more plus the story behind the new sites…
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Technologies to look out for in 2015

Wednesday, January 7, 2015 | By atomix

It’s 2015 so throw away your smart watches and welcome the new technologies moving from deceptive to disruptive this year. 2015 will be filled with some of the biggest technological developments we have seen in years. Here are just a few exciting things to come:
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Did you write the perfect Xmas email?

Tuesday, December 23, 2014 | By atomix

Have you noticed how printed Christmas and holiday cards have pretty much disappeared from the corporate world? The trade-off between writer’s cramp and hitting ‘send’ is a no-brainer. What’s not so obvious, is that going digital throws up a painful new dilemma: what to write? With a printed card, a
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Happy holidays!

Thursday, December 18, 2014 | By atomix

Like most people, we’re looking forward to a break over Christmas and the New Year. We’re closing up shop from Wednesday, 24 December to Sunday, 4 January inclusive. But, we won’t be far away… From Monday 29 to Wednesday, 31 December during normal business hours, we’ll be monitoring our
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WordPress Security & Plug-in Updates

Wednesday, December 17, 2014 | By atomix

A few weeks ago a critical security patch for WordPress was released that needed to be implemented immediately. Here's how it all went down!
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Open Source CMS vs Proprietary CMS

Thursday, December 4, 2014 | By admin

Do you want your web developer to use an Open Source CMS for your website? In our latest infographic we’ve taken a look at the advantages of an Open Source CMS vs a Proprietary CMS.
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Facebook is making ‘Facebook at Work,’ are you ready?

Monday, November 17, 2014 | By admin

Your boss might try to keep you off Facebook right now, but that is to change in the near future with the internet giant developing “Facebook at Work,” a professional take on its familiar formula. Read the full story here.
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Google Releases Panda 4.0 Update

Thursday, May 22, 2014 | By Charlie Olsson

Google’s Matt Cutts announced over Twitter that they in the process of rolling out Google’s latest search algorithm updates; Panda 4.0 and Payday Loan 2.0. The Payday Loan algorithm update is targeted at specifically at spammy keywords like payday loans, insurance, accidental claim ect ect. The algorithms aim is to
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Just launched – Mclaren Vale’s new website!

Wednesday, April 16, 2014 | By Josh Boorman

It has been quite some time since we have written a blog post on our website... That is because we have been incredibly busy working on a brand new website for ourselves - as well as working on a number of fantastic new websites that are about to be launched.
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50 perfectly timed pictures

Wednesday, December 4, 2013 | By Charlie Olsson

From a man shaking a whales hand to the moon aligning with the Olympic rings, this collection of images is the definition of perfect timing.
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Orangutan Foundation International Australia Banner

OFI Borneo Fundraiser

Wednesday, November 6, 2013 | By Josh Boorman

  Book your tickets to the Orangutan Foundation International Australia cocktail night! An event organised to raise funds and awareness for the plight of the endangered orangutan. All money raised will be used to purchase and protect forest that will provide suitable habitat to release ex-captive orangutans. Funds will also
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Atomix wins award at SA web awards!

Thursday, October 10, 2013 | By Josh Boorman

Atomix has won the State Honouree Award at the 2013 Australian Web Awards for the category of “Not for profit” for the Relationships Australia SA website. Our Managing Director (Josh Boorman) spoke at the awards night after accepting the award. He praised the RASA and atomix team for their hard work and quick
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What happens in 1 second on the Internet

Monday, August 12, 2013 | By Charlie Olsson

Ever wondered what happens on the internet in just 1 second? Well now we have much clearer picture thanks to a website by Designly. The helps to show you the sheer mass of “stuff” that happens across the Internet at any given second. The website changes as you scroll through giving
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Languages that live and die… why?

Tuesday, July 30, 2013 | By Chris Rossi

Google wants to change the way the world writes software. In recent years, the search giant has unveiled two new programming languages that seek to improve on some of the most widely used languages on the planet. With a language called Go, it seeks to give the world a replacement for
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Yahoo might be making a big mistake…

Thursday, June 20, 2013 | By Josh Boorman

Do you have an old email account with Yahoo? If you do it may very well be a good idea to log back in to your account! Yahoo is releasing inactive Yahoo IDs so that users can score a better email address. This means you can finally have instead of, for
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A close look at Asteroid Apophis

Tuesday, January 8, 2013 | By Josh Boorman

PLANET Earth will get a close look at a wandering demon when asteroid Apophis passes within a few million kilometres on Thursday.   From 99942 Apophis – named after the Egyptian demonic serpent-spirit of destruction – blasted itself into public awareness back in 2004 when astronomers calculated a 1 in
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Search Engine Optimisation Banner

The 5 do’s and 5 don’ts of SEO

Friday, December 28, 2012 | By Charlie Olsson

Getting your SEO correct from the beginning is the easiest way to get sustained online success.  Having a website for your business is a great start but what’s the point in having a website if nobody’s going to see it? That is the point of SEO.  It can help to
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Intel wants to put a Supercomputer in your pocket

Friday, November 2, 2012 | By Charlie Olsson

Five years from now, says Intel, your phone could double as a supercomputer. Source: Wired That’s the goal of Intel’s experimental Single-chip Cloud Computer project, or SCC. The company is now researching potential mobile applications for the chip, as well as developing tools that will make it easier for developers to
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Wanted: php / jquery Web Aeveloper in Adelaide

Monday, October 8, 2012 | By Jamie Esterman

PHP / jQuery Web Developer • 3 month contract with likely extension • Exciting projects and fun team • Great near city location atomix web & creative studio are a small web design and development business located in Kent Town, Adelaide. PHP / jQuery Web Developer • 3 month contract
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Mobile Web Trends, does your site perform on the small screen?

Wednesday, July 25, 2012 | By Charlie Olsson

It is not difficult to see that the world is a place reliant on technology. Twenty years ago, you would be hard pressed to find a household with a computer and now it’s difficult to find a person without one in their pocket aka a Smartphone. Whether it’s a mobile
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Apple unveils new Macbooks, ios 6, and new Mountain Lion features

Monday, June 11, 2012 | By Josh Boorman

It didn’t have the flair and shock factor of an iDevice unveiling, but today’s Apple event still wowed the hardcore faithful. At its WWDC keynote Monday, Apple unveiled a host of hardware and software updates that confirmed many pre-event reports and rumors. The MacBook lineup was revamped top to bottom,
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Peter Drew Arts – Adelaide Exhibition

Friday, June 1, 2012 | By Jamie Esterman

Our friend and fellow Adelaide designer Peter Drew is currently holding an exhibition of his latest artworks. Peter Drew was born and educated in Adelaide, Australia. He and has been practicing as a visual artist since 2006 and publishing writing on visual art since 2009. While Drew makes studio-based work for the gallery, he
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Twitter Bootstrap to be included in Joomla 3.0

Tuesday, May 15, 2012 | By Chris Rossi

Yesterday, the Joomla Production Leadership Team decided on adding Twitter Bootstrap to the core of Joomla 3.0. Twitter Bootstrap is a free collection of tools for creating websites and web applications. It contains HTML and CSS-based design templates for typography, forms, buttons, charts, navigation and other interface components, as well
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Facebook Timeline – is your company’s page ready?

Wednesday, April 11, 2012 | By Charlie Olsson

Facebook Timeline is has finally been rolled out to all 800 million users. Last year Facebook introduced timeline, a change to your old profile that lets you highlight photos, posts and life events to make your profile read more like a story. Now that Timeline has been rolled out across
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Google Analytics introduces real-time tracking

Friday, February 17, 2012 | By Charlie Olsson

Google Analytics is a fantastic tool that Google provides as a solution to help webmasters track their websites statistical data. Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Recently Google announced a new tool to the analytics
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SSL Certificates and Dedicated IP Addresses

Sunday, January 15, 2012 | By Chris Rossi

When setting up an online store (or any site that accepts payments) it’s important that the end user be completely confident in the security of your website. The best way to do this is to buy and install an SSL Certificate to encrypt the transactions between your web server and
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