Jungle office in Adelaide

Tools and approaches for remote work and digital innovation

Mar 19, 2020 | By Josh Boorman

Read time: 13 mins

There are some huge challenges ahead for businesses and people all around the world. For some, working remotely is commonplace and for others, a totally new concept. No matter where you are on the scale, I hope these tools and approaches we use on a daily basis can help in
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atomix Team Insights: February 2020

Feb 21, 2020 | By atomix

Read time: 3-4 mins

New year, new team members, new insights! It’s been a busy start to the year for us, with new projects kicking off and some new faces joining the team. Let’s get straight into it. Welcome Kaden and Sami The newest member of the atomix Growth team, Kaden’s experience in the finance sector
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Australian GDPR Compliance

atomix Team Insights: reflecting on 2019

Dec 21, 2019 | By atomix

The final weeks of the year are a great time to reflect on all that we’ve learned during the past 12 months. We’ve really enjoyed sharing our team learnings with you – and we hope you’ve enjoyed reading them! This month, we’ve been delving deeper into our reporting, discovering more
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Developer and programming careers Adelaide

The Future of Web Development: JAM Explained

Dec 5, 2019 | By Jack Hillman

Read time: 5-10 minutes

Static HTML documents have been the basis of the web since the early days. But as the needs of content editors grew, so did the popularity of content management systems (CMS). Unfortunately for the end-user, load times have grown alongside. JAM (also referred to here as ‘the JAMstack‘) is one
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Josh and Chloe at WebSummit in Lisbon, Portugal

atomix Team Insights: WebSummit & JAMstack

Nov 14, 2019 | By atomix

The atomix team have been exploring different parts of the globe, attending some fantastic conferences and events to uncover the latest innovations in web development and technology. Mirzaa and Jack attended JAMstack_conf in San Francisco in late October, and Chloe and Josh were in Portugal in early November for WebSummit. We’ve summarised the
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Laptop computer on a desk

atomix Team Insights: Google & SEO

Oct 11, 2019 | By atomix

We regularly read, discuss and share some really exciting and thought-provoking news pieces on all things digital. We decided to share a monthly round-up of articles, guides and opinion pieces from around the web that have got our team talking. This month, we’re focusing on Google and SEO. Here we go!
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Customer journey mapping workshop with atomix team members

Welcome to the atomix Social Innovation Lab: creating business for good

May 22, 2019 | By Lisa Burns

Introducing a new initiative from atomix that brings together people and organisations to make positive, impactful social and environmental change on a wider scale. With a key focus on sharing knowledge and building awareness in areas such as sustainable design, design for good, and the circular and social economy, the
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Customer Journey Mapping - sticky notes on a white board

Customer Journey Mapping: A Roadmap for Innovation

Mar 29, 2019 | By atomix

How well do you know your customers? From identifying a problem, researching a solution, deciding which product to purchase and engaging ongoing support, it’s critical that businesses have a solid understanding of the key phases of their customer’s journey. A customer journey map (CJM) is a method of investigating the
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Digital Marketing Analytics graphic

Why Data is Essential to Business Innovation

Mar 25, 2019 | By atomix

Read time: 7-10 mins

When it comes to identifying opportunities for improvement or innovation, data informs everything. Customer insights, website engagement data and feedback from your sales and marketing team are all incredibly valuable pieces of information, helping to inform your strategic direction and validating your decisions or hypotheses. Compiling data from various sources
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Two people walking through Disney World

UX in Real Life: Theme Parks

Mar 15, 2019 | By atomix

Read time: 4-7 mins

This is the third and final instalment in this three-part series by atomix UX strategist Liz Jones about the principles of user experience and how they affect us in the real world. Check out Part 1: NYC Subway and Part 2: Traffic Lights. How do you make a theme park less
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Atomix Environmental logo

Reducing barriers for small business to achieve carbon neutrality study

Mar 8, 2019 | By atomix

We’re looking to engage small businesses in qualitative research to gather deeper understanding into their motivations, goals and challenges in achieving carbon neutrality. We are particularly interested in understanding small business’ experience with: sourcing carbon footprint data; building carbon accounts and reporting; purchasing carbon offsets; and the carbon neutral certification
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Do not walk pedestrian sign in New York City

UX in Real Life: Traffic Lights

Mar 6, 2019 | By atomix

Read time: 7-10 mins

This is the second blog in a three-part series by atomix UX strategist Liz Jones about the principles of user experience and how they affect us in the real world. Read Part 1 here. There is often a design challenge in trying to both communicate and streamline complex information. It’s
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People waiting for a subway train

UX in the Real World: NYC Subway

Feb 15, 2019 | By atomix

Read time: 8-13 mins

In this three-part series of blogs, our UX Strategist Liz Jones explores the principles of user experience and how they apply to the real world. Arriving on a new website and trying to find your way around is like being a tourist in a new city: you haven’t come with
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2018 at atomix: a year of digital transformations

Dec 14, 2018 | By atomix

Read time: 6

It’s been a big year. 2018 was something of a bumper year for atomix. In total, we launched 18 sites – five in just the last month – and built some incredible online experiences with some pretty amazing clients. Since it was such a busy year, we’re taking the time
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Gutenberg Editor Wordpress 5.0 update

Explained: WordPress 5.0 and the Gutenberg Editor

Dec 7, 2018 | By atomix

WordPress 5.0 is the latest version of WordPress, to be released on 6 December 2018. Like all WordPress updates, WordPress 5.0 comes with a whole host of new updates – but the feature that’s got everyone talking is the Gutenberg editor. What is the Gutenberg editor? The Gutenberg Editor is
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Adelaide city centre view

Why now is the perfect time for UX Designers to move to Adelaide

Aug 13, 2018 | By atomix

Let’s be honest; Adelaide hasn’t always had the best reputation. For years, our small city has been on the receiving end of harsh jokes from the east coast. But in good news, things are changing. Adelaide has attracted international attention for its enviable (and affordable) lifestyle, award-winning wine regions and
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atomix office plants tackle stress

How Office Plants Help Us Improve Wellbeing

Jul 24, 2018 | By Amy Sincock

Read time: 3-5 mins

There’s no denying it. Life in an agency can be stressful. Like in most corporate careers, looming deadlines, distracting environments and constant computer work can take their toll. The problem is, these factors are generally unavoidable. There’s only so much you can do to quiet a noisy office or create
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Australian GDPR Compliance EU citizens

New GDPR Law Set to Disrupt the Way You Manage Privacy

May 4, 2018 | By atomix

The EU is getting serious about protecting their citizens’ privacy. The General Data Protection Regulation, or GDPR, is coming into play on 25 May 2018, and is set to disrupt the way companies track, process, store and use your personal data. While the GDPR is designed for EU citizens, any
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using phone with good website performance for ecommerce

How page speed affects SEO and what you should measure

Apr 26, 2018 | By Chris Rossi

  “Your website is too slow!” “Slow? How?” “I don’t know, it just feels slow.” We’ve all experienced the frustration of waiting for a painfully slow website to load. Sometimes it’s caused by slow internet, but much of the time it’s the poor performance of the website itself. Google announced
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data security pay card

Data Security: What Australia’s new law means and what to do about it

Apr 4, 2018 | By atomix

How much of your personal data is held online? If you have any social media accounts, use online tools and software, own a smartphone, or even simply send emails regularly, chances are information about you is everywhere. If you operate a business or not-for-profit bound by the Privacy Act, it’s
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Social media creative photography

Take on the Social Media Beast – and Win

Jan 25, 2018 | By Sarah Borgas

Read time: 10 mins

Everyone wants to be liked – and brands are no different. That warm, fuzzy release of dopamine when you get a ‘like’ or a new follower on social media is something we all strive for, whether we’re sharing family photos or uploading our latest selfie. And businesses are no different.
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Developer and programming careers Adelaide

Digital Careers: Breaking into the industry

Jan 11, 2018 | By atomix

Digital skills in the workplace are in demand. Businesses are increasingly hiring employees with great digital skills, and investing in their staff for ongoing learning and development. Starting your digital career in an agency is one of the best starts you could have. You’ll learn from colleagues with a wide
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user testing on ipad

Why User Testing is Critical to Your Digital Success

Dec 15, 2017 | By Lisa Burns

Read time: 4-7 mins

There are so many assumptions made during digital strategy workshops and brainstorms. The problem is assumptions are just that; assumptions. When you set up your digital strategy, you have to make choices. How should we organise our content and structure to help people find information? Should the mobile menu be
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Group working as a team

How Sales Enablement Can Change Your Business

Nov 28, 2017 | By Sarah Borgas

Read time: 8-10 mins

You might have heard the term ‘sales enablement’ thrown around lately. Is it just an on-trend buzzword? Or could it actually be a useful methodology for marketing and sales integration? The battle between the sales and marketing teams has always been a hot topic in workplaces around the world. Sales
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Professional copywriter working at desk

Why Hiring a Professional Copywriter Invigorates Your Content

Nov 10, 2017 | By Sarah Borgas

A website is only as effective as its weakest element. Building a flashy, top-notch website with all the tech trimmings is great, but if the copy isn’t up to scratch, it’s not going to perform. Trying to write your own web copy without formal copywriting experience is seriously difficult, but
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Google Data Studio

Google Data Studio: The Power of Detailed, Valuable Insights

Oct 20, 2017 | By atomix

Read time: 7 mins

Google Data Studio is one of the latest tools to come out of Google’s development team. The platform allows you to turn the data from other Google platforms or spreadsheets into informative dashboards and reports that are easy to read and fully customisable. Instead of manually trying to gather data from
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stock photo of man scratching his head frustrated

How to Unstock Your Images: 5 Mistakes to Avoid

Jul 26, 2017 | By Daisy Crowder

Read time: 6 mins

When content is undeniably important to the overall experience of using your website, choosing the right images to give visual impact to your words is critical. Find out how to get a professional look using stock photos with some advice from our digital designer (and studio photographer), Daisy.   Do
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atomix set aim to be carbon free

atomix Goes Green: Our mission to go carbon neutral

Jun 8, 2017 | By Charlotte Du Rieu

Read time: 5-6 mins

*After World Environment Day earlier this week, we thought it was high time we started sharing our efforts to become an environmentally-conscious studio. Our goal? Become carbon neutral and reduce paper usage by 85% by June 2018! Let Charlotte, one of our digital marketers and environmental manager, tell you all about it
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Rev Your Engines, the Shitbox Rally Website is Live

May 24, 2017 | By atomix

Read time: 1-2 mins

With only three days to go until Josh and Sam take off on the experience of a lifetime, last night we launched Shitbox Rally’s new website with a relaxed celebration at the atomix studio.     Shitbox Rally is an annual event that challenges teams to drive cars worth <$1000
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Man working on laptop

Impostor Syndrome: What it is, where it comes from, & how to overcome it

May 18, 2017 | By Chris Rossi

Read time: 5 mins

*With all the buzz around Impostor Syndrome in the industry lately, we asked one of our developers, Chris, to give us some insight into how it impacts his team and ways to manage and, ultimately, beat it.*     “Everyone knows what they’re doing… except me. I’ve cheated my way into
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Group of people

Inbound Marketing: The New Blueprint for Membership Organisations

May 12, 2017 | By Hannah Chipperfield

Read time: 5-6 mins

To be successful and grow in the modern marketplace, membership organisations need to better align their digital marketing strategies with the way people actually find and choose companies to ‘do business’ with. People are tuning out traditional, disruptive marketing tactics like banners, pop-up ads and cold email blasts, while social
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atomix Hubspot stamp

​We’re HubSpot Agency Partner Certified!

Mar 14, 2017 | By Hannah Chipperfield

Read time: 4 mins

Here at atomix, we pride ourselves on staying ahead of the curve when it comes to web design and digital marketing. We’re always looking for ways to demonstrate our skills and further our collective knowledge in areas that create extra value for our clients, which is why we’re delighted to
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atomix office

Women in Tech: Taking Steps to Promote Equality

Mar 8, 2017 | By atomix

Read time: 3-4 mins

It’s International Women’s Day! As a digital agency, we think it’s the perfect day to take a closer look at some of the issues and imbalances that are still present in our industry today. Traditionally, marketing has been thought of as a male-dominated industry. The classic stereotype put forward by TV
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Laptop on desk

5 Productivity Tools for Digital Marketers

Feb 16, 2017 | By atomix

Read time: 5-6 mins

Being a marketer in today’s ever-changing digital landscape can be stressful. Here's our favourite productivity tools that guarantee you can focus on doing your best work for the best results.
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Security system software

Google Chrome Now Flagging Sites Without SSL

Jan 30, 2017 | By atomix

Read time: 3-4 mins

A new version of Chrome has just been released, and it’s going to impact the way internet users experience websites that aren’t using HTTPS (SSL). Is your website ready for Google’s war on unencrypted sites? Google’s announcement is clear: it’s time for unencrypted sites to upgrade.
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Person using their phone

How to Turn Website Traffic Into Qualified Leads

Dec 21, 2016 | By Amy Sincock

Read time: 3-4 mins

In the early days of Search Engine Optimisation (SEO), digital agencies would boast about the huge influx of traffic they could direct to your website. Using a variety of techniques, some shadier than others, they would make sure you were appearing at the top of search results. The higher you
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​Why You Should Take Advantage of Instagram for Business

Oct 6, 2016 | By Amy Sincock

Read time: 5 mins

Almost from the beginning, Instagram has been a digital marketer’s dream platform. With over 60% of their 400 million active users logging in daily, Instagram has become the second most engaged social network after Facebook. For brands, Instagram is by far the best generator of engagement, enjoying levels 10 times
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Highway at night

HTTP/2 is Here – and It’s Going to Make the Web a Lot Faster

Apr 15, 2016 | By atomix

What is HTTP/2? Ever looked up at the address bar in your web browser? You would have seen four letters… http. They stand for Hypertext Transfer Protocol, which is basically the set of rules around how information is transferred between computers on the internet. These http rules were set up
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Parse website shutting down

Parse is Shutting Down and Devs Aren’t Happy

Jan 29, 2016 | By atomix

Despite a huge financial year, Facebook is dealing its developer base a shock by winding down the Parse developer platform over the next year, retiring it officially in January 2017.   Parse is one of the more popular ‘Backend as a Service’ (BaaS) providers, a toolkit and support system for mobile
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atomix at the zoo

A Day at the Zoo with atomix

Dec 11, 2015 | By atomix

Read time: 2 mins

Lions and tigers and bears orangutans, oh my! Something most agencies will be able to relate to is getting a little bit fixated on each client. Do you have lots of shoe stores on your client list? Your shoe cupboard starts bursting at the seams. Lots of dentists? Your teeth
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Using social media with blogs

How to Head Hunt the Top Social Media Platforms for Businesses

Dec 4, 2015 | By atomix

Read time: 2-3 mins

Around half of all social media users follow brands. That’s worth thinking about. These people are actively choosing to follow your conversation, rather than being interrupted by marketing messages. Your audience wants to be educated and connect with you on a more personal level. This is a huge opportunity that we
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Multiple devices on desk

Our Unusual Creative Process – and Why It Works

Nov 12, 2015 | By atomix

Read time: 2-3 mins

Getting the creative process right is the difference between chaos and calm in an agency. We’re constantly tweaking and adjusting to make sure that we’re working in the most effective way possible. There’s always room to improve, but we’d like to tentatively claim our creative process as one of the
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Google analytics spread sheet

Take the Bounce Out of Your Bounce Rate

Sep 23, 2015 | By atomix

What is bounce rate? The bounce rate is one of those marketing terms that’s brought up a lot without too much explanation about what it means. The bounce rate is the percentage of people who arrive at a page on your website and leave without making any actions. But what does
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Paper planes trophy

Up, Up and Away – The Great Paper Plane Competition

Sep 4, 2015 | By atomix

At the end of a long week of working hard, we like to relax and have a few laughs. For a bit of fun, last week we held The Great Paper Plane Competition to see who could make a piece of folded paper travel the furthest through the office. What
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A/B testing

The Benefits of Using A/B Testing

Aug 19, 2015 | By atomix

what is a/b testing? Do you ever have two ideas for a marketing campaign and can’t decide which one you should use? We do. Would offering customers 15% off or a small gift with purchase be the better deal? That decision is often left up to an educated guess. Rather
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Google Chrome redirection webpage

Google Chrome 44 Breaks WooCommerce

Jul 23, 2015 | By Chris Rossi

We had an interesting issue surface today on several of our client websites. Some had missing CSS/JS, and others were stuck in redirect loops. The issue only seemed to be affecting Google Chrome on two of the computers in our office. After some digging, we discovered that a recent release of Google
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Sydney Swans Ipad design

JPG or PNG? How to Optimise Images for Web

Jun 3, 2015 | By atomix

How to choose the best format for your image. We are visual creatures. Whether we’re reading an article, having our eye caught by banner advertising, or absent-mindedly scrolling through our Facebook feed, an attractive image makes us pause. According to Hubspot, image posts are 80% more effective at getting clicks
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gmail blog post logo

Gmail Filters & Canned Response

Feb 3, 2015 | By atomix

This blog post is brought to you thanks to the recent Australia Day holiday. Because it got us thinking – how can we help small and micro business owners (and big ones too) to streamline processes and hit the beach more often. We’re already tackling this with website functionality. But
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Mechanical red button on desk

Creating a TogglDesktop Start/Stop Button

Jan 24, 2015 | By Chris Rossi

The Atomix team have used Toggl Time Tracking for almost three years, and we’ve watched their product grow along with our company. It’s completely changed the way we keep track of our time spent on various tasks throughout each day, and we’ve seamlessly integrated it into most of our other internal systems. It’s as simple
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responsive websites vs apps

Responsive Website vs App

Jan 23, 2015 | By atomix

Unsure whether you should have an app or a responsive website? Our infographic outlines each one’s strengths.
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Zoos SA cross device design

Could this be the best Zoo website in the world?

Jan 21, 2015 | By atomix

We think so. Even if we did make it ourselves. And throughout this post, we’ve listed a few of the cool features we used, starting below. Read on to discover more plus the story behind the new sites…
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atomix employees wearing VR headset

Technologies to Look Out For in 2015

Jan 7, 2015 | By atomix

It’s 2015 so throw away your smart watches and welcome the new technologies moving from deceptive to disruptive this year. 2015 will be filled with some of the biggest technological developments we have seen in years. Here are just a few exciting things to come:
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atomix logo wearing a Santa hat

Did You Write the Perfect Xmas Email?

Dec 23, 2014 | By atomix

Have you noticed how printed Christmas and holiday cards have pretty much disappeared from the corporate world? The trade-off between writer’s cramp and hitting ‘send’ is a no-brainer. What’s not so obvious, is that going digital throws up a painful new dilemma: what to write? With a printed card, a
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Orangutan wearing Santa hat

Happy Holidays!

Dec 18, 2014 | By atomix

Like most people, we’re looking forward to a break over Christmas and the New Year. We’re closing up shop from Wednesday, 24 December to Sunday, 4 January inclusive. But, we won’t be far away… From Monday 29 to Wednesday, 31 December during normal business hours, we’ll be monitoring our support@atomix.com.au
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Atomix infographic

Open Source CMS vs Proprietary CMS

Dec 4, 2014 | By atomix

Do you want your web developer to use an Open Source CMS for your website? In our latest infographic we’ve taken a look at the advantages of an Open Source CMS vs a Proprietary CMS.
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Google Releases Panda 4.0 Update

May 22, 2014 | By Charlie Olsson

Google’s Matt Cutts announced over Twitter that they in the process of rolling out Google’s latest search algorithm updates; Panda 4.0 and Payday Loan 2.0. The Payday Loan algorithm update is targeted at specifically at spammy keywords like payday loans, insurance, accidental claim ect ect. The algorithms aim is to
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McLauren Vale's cross device design

Just Launched – McLaren Vale’s New Website!

Apr 16, 2014 | By Josh Boorman

It has been quite some time since we have written a blog post on our website... That is because we have been incredibly busy working on a brand new website for ourselves - as well as working on a number of fantastic new websites that are about to be launched.
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50 Perfectly Timed Pictures

Dec 4, 2013 | By Charlie Olsson

From a man shaking a whales hand to the moon aligning with the Olympic rings, this collection of images is the definition of perfect timing.
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Atomix Wins Award at SA Web Awards!

Oct 10, 2013 | By Josh Boorman

Atomix has won the State Honouree Award at the 2013 Australian Web Awards for the category of “Not for profit” for the Relationships Australia SA website. Our Managing Director (Josh Boorman) spoke at the awards night after accepting the award. He praised the RASA and atomix team for their hard work and quick
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What Happens in 1 Second on the Internet

Aug 12, 2013 | By Charlie Olsson

Ever wondered what happens on the internet in just 1 second? Well now we have much clearer picture thanks to a website by Designly. The websiteonesecond.designly.com helps to show you the sheer mass of “stuff” that happens across the Internet at any given second. The website changes as you scroll through giving
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Languages That Live and Die… Why?

Jul 30, 2013 | By Chris Rossi

Google wants to change the way the world writes software. In recent years, the search giant has unveiled two new programming languages that seek to improve on some of the most widely used languages on the planet. With a language called Go, it seeks to give the world a replacement for
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Yahoo Might be Making a Big Mistake…

Jun 20, 2013 | By Josh Boorman

Do you have an old email account with Yahoo? If you do it may very well be a good idea to log back in to your account! Yahoo is releasing inactive Yahoo IDs so that users can score a better email address. This means you can finally have albert@yahoo.com instead of albert9330399@yahoo.com, for
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A Close Look at Asteroid Apophis

Jan 8, 2013 | By Josh Boorman

Planet Earth will get a close look at a wandering demon when asteroid Apophis passes within a few million kilometres on Thursday. From News.com.au 99942 Apophis – named after the Egyptian demonic serpent-spirit of destruction – blasted itself into public awareness back in 2004 when astronomers calculated a 1 in 45
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Search Engine Optimisation Banner

The 5 Dos and 5 Don’ts of SEO

Dec 28, 2012 | By Charlie Olsson

Getting your SEO correct from the beginning is the easiest way to get sustained online success.  Having a website for your business is a great start but what’s the point in having a website if nobody’s going to see it? That is the point of SEO.  It can help to
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Intel Wants to Put a Supercomputer in Your Pocket

Nov 2, 2012 | By Charlie Olsson

Five years from now, says Intel, your phone could double as a supercomputer. Source: Wired That’s the goal of Intel’s experimental Single-chip Cloud Computer project, or SCC. The company is now researching potential mobile applications for the chip, as well as developing tools that will make it easier for developers to
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Wanted: php / jquery Web Developer in Adelaide

Oct 8, 2012 | By Jamie Esterman

PHP / jQuery Web Developer • 3 month contract with likely extension • Exciting projects and fun team • Great near city location atomix web & creative studio are a small web design and development business located in Kent Town, Adelaide. Due to some new and exciting projects, we have
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Mobile Web Trends, Does Your Site Perform on the Small Screen?

Jul 25, 2012 | By Charlie Olsson

It is not difficult to see that the world is a place reliant on technology. Twenty years ago, you would be hard pressed to find a household with a computer and now it’s difficult to find a person without one in their pocket aka a Smartphone. Whether it’s a mobile
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Apple Unveils New Macbooks, ios 6, and New Mountain Lion Features

Jun 11, 2012 | By Josh Boorman

It didn’t have the flair and shock factor of an iDevice unveiling, but today’s Apple event still wowed the hardcore faithful. At its WWDC keynote Monday, Apple unveiled a host of hardware and software updates that confirmed many pre-event reports and rumors. The MacBook lineup was revamped top to bottom,
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Peter Drew Arts – Adelaide Exhibition

Jun 1, 2012 | By Jamie Esterman

Our friend and fellow Adelaide designer Peter Drew is currently holding an exhibition of his latest artworks. Peter Drew was born and educated in Adelaide, Australia. He and has been practicing as a visual artist since 2006 and publishing writing on visual art since 2009. While Drew makes studio-based work for the gallery, he
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Facebook Timeline – Is Your Company’s Page Ready?

Apr 11, 2012 | By Charlie Olsson

Facebook Timeline has finally been rolled out to all 800 million users. Last year Facebook introduced timeline, a change to your old profile that lets you highlight photos, posts and life events to make your profile read more like a story. Now that Timeline has been rolled out across some
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Google Analytics Introduces Real-Time Tracking

Feb 17, 2012 | By Charlie Olsson

Google Analytics is a fantastic tool that Google provides as a solution to help webmasters track their websites statistical data. Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Recently Google announced a new tool to the analytics
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SSL Certificates and Dedicated IP Addresses

Jan 15, 2012 | By Chris Rossi

When setting up an online store (or any site that accepts payments) it’s important that the end user be completely confident in the security of your website. The best way to do this is to buy and install an SSL Certificate to encrypt the transactions between your web server and
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