Sydney Swans Welcome

Thanks for visiting us!

We're pleased to continue our long term relationship with Sydney Swans. Continually improving the membership experience for their supporters is a rewarding challenge!

With such a wide range of demographics represented in their member base, the Sydney Swans need a simple, user friendly platform to encourage people to buy memberships and engage with the team. Each year, we delve into user research and data analytics to improve the user experience, supporting their team's efforts to grow their membership base year on year.

Read the case study

“When we started working with atomix over four years ago, we were looking for a website that could bring our membership strategy to life. We regularly receive feedback from industry peers and customers alike that our website is second to none, and we’re proud to be leaders in digital engagement with the support of atomix.”

– Jenny Thompson, General Manager – Customer Experience, Sydney Swans

Here are just some of the achievements Sydney Swans have realised through our balance of functionality and creativity:

Decreased bounce rate by 36%
The average length of time visitors spend interacting with the website more than doubled
A modern, highly functional platform customised to meet each of their specific requirements
A level of engagement and interactivity unseen in other AFL websites

Read the case study