Social Innovation Lab

Creating business for good.

We’re bringing together socially innovative organisations and individuals to create positive, impactful social and environmental change.


With innovation at the core of what we do, and passion and caring at the core of why we do it, creating the Atomix Social Innovation Lab was more than just a natural fit; it felt like a responsibility.

The Social Innovation Lab is a collaborative program to share, workshop and validate ‘ideas for good’ and enable launching of these ideas and products on a regular basis.

Our 5-step process

We research and define the problems facing our community and turn them into challenges, driving problem research, collaboration, idea generation, testing and validation and creating investor partnerships.

In the first phase of the program, we carry out research to understand the problem and craft the challenges for the cycle. Challenges help provide focus and frame the problem that we want to solve.

In this phase we use systems and design thinking tools to explore ideas to solve the problems of the challenge. It involves carrying out further research and collaboration with a wide range of subject matter experts.

In this phase, we take the top ideas into a couple days of workshopping to refine and decide which ones to take into the experiment phase.

During this phase, we set up the experiments that will allow us to validate our assumptions and hypotheses. These experiments don’t have to be full prototypes; we’ll define the elements of the business concept we’re not completely certain about and set up a small experiment to validate each of them individually.

In this phase we roll out our ideas into workstreams to deliver the minimum viable product and build out the initiative roadmap. This may be through Atomix-funded workstreams, securing external seed-funding or by handing over our solutions to suitable partner organisations.

Our works in progress

We believe that one of the greatest threats to us is autopilot living; being unconscious about the planet around us.

The Atomix Social Innovation Lab aims to share knowledge and build awareness in areas such as sustainable design, social and environmental issues and the circular and social economy.


Waste and recycling

When an item ends up in landfill, we are wasting finite resources, including water, precious metals and trees. We’re working on ideas to raise awareness and change behaviour around waste and recycling.

Climate change awareness

Climate change has been directly linked to worsening drought conditions across eastern and southern Australia. We’re working on ideas to raise awareness of climate change and its effects.

Orangutan Trekking Tours

Orangutan conservation & palm oil awareness

Extinction in the wild within the next ten years is a very real possibility for orangutans. We’re working to raise awareness and funds to protect the habitat of this beautiful species in Borneo.

Our social innovation values

When it comes to innovation we believe:

It’s not always about the big idea.
What may seem like insignificant actions can lead to huge rewards. Simple ideas can solve big problems, given enough time to refine, adapt and continuously improve.

We learn by doing.
We learn the most when we’re designing and testing our ideas, and not restricted by the fear of failure. We simply work out the key problems to solve and get on with it.

We are better working together.
Complex problems are best solved collaboratively. Great ideas come from joining snippets of one idea together with another, creating an even stronger idea and purpose.

Innovation needs to be human.
Designing starts with listening. Humans are at the centre of what we do and understanding human behaviour, and the key problems we need to solve, is key to how we do it.

Change must be inspired and come from within.
At the heart of any new social initiative is facilitating a new mindset or behaviour. Individuals and communities need to lead the way from within for positive change to last.

If it were that easy, it would’ve been done already.
As organisations grow, they can can lose the willingness to take risks on new ideas. To solve difficult problems, we need to take bold steps.