Duncan Basheer Hannon’s relaunched website and digital strategy cements the firm’s reputation as an experienced, trusted leader in the South Australian legal industry.

Through a detailed, comprehensive digital strategy process, DBH identified a need to redevelop their website and user experience with a modern design, optimised toward mobile and organic search.

By updating the DBH brand look and feel, and dividing each practice area into its own sub-brand, we were able to create a more intuitive experience at every stage of the user’s journey.

Splitting the practice areas into their own sub-brand of DBH allows each individual practice area to shine in its own right, yet remain connected to DBH’s wider offering.

Together with the DBH team, atomix created a refreshed digital marketing strategy, aimed at drawing highly targeted, engaged traffic through an optimised conversion funnel.

The site was designed to enable a wide variety of digital marketing tactics and sales optimisation techniques to reach, engage and convert target users. The flexible nature of the WordPress content management system and custom-built page templates enables the easy creation of optimised landing pages, content offerings, frequently asked questions and blogs.

The DBH team is continuing to work with atomix to develop well-researched, valuable content that addresses key user questions, in order to attract and engage their target customers.

The redeveloped DBH website is focused on providing an exceptional user experience, from the search engine results page through to making an enquiry.

The intuitive interface enables users to easily navigate through to valuable, helpful content that is catered to every stage of the customer journey.

We look forward to continuing our work with DBH on creating search engine optimised content and driving engaged traffic through targeted digital campaigns.

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