As a modern, dynamic law firm, Finlaysons needed to upgrade their website to reflect their new brand positioning whilst allowing for seamless user navigation of the content-heavy site.

Project summary

Through working with Atomix, Finlaysons’ website brings them to the digital forefront in their industry.

The website needed a complete overhaul, especially for the information architecture and user experience. The information presented on their website needed to be organised in a user-friendly, intuitive way with the aim to increase engagement and deliver a ROI.

Our Solution

Our solution for Finlaysons was to create an intuitive, user-friendly website with a focus on an improved and modernised content flow and design. The website is structured with an optimised information flow to meet the user’s wants and needs. The design is sleek and contemporary with a focus on interaction, full-width design and showcase imagery; ultimately recognising Finlaysons as an industry leader in their field.

To achieve this, we implemented a collaborative strategy. Working together, the UX workshop with Finlaysons helped to identify their key goals, as well as understand their target audience and current limitations on their previous  site. We conducted various user research activities to better understand the issues, and uncover opportunities for their target audience.

Communication and collaboration was critical to the build process for Finlaysons. By using collaboration tools and apps, we were able to have various key stakeholders at Finlaysons engaged at each stage of the project timeline.

As a content-heavy website, Finlaysons needed a platform that allows for easy content management and editing. We utilised WordPress CMS – a proven, easy-to-use solution for content administrators to easily create and optimise their content.

The outcome

Finlaysons’ website now reflects their brand positioning and future digital ambitions.

The impact

  • Just under a 200% increase in new users to the site.
  • 131% increase in pageviews.

Through our collaborative creative process, their new website now showcases their unique value and position in the market better than ever before. The improved CMS makes their content-heavy website easier to manage and edit, allowing the Finlaysons team to activate their audience through inbound marketing activities.

Visit the new website

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