It’s International Women’s Day!
As a digital agency, we think it’s the perfect day to take a closer look at some of the issues and imbalances that are still present in our industry today.
Traditionally, marketing has been thought of as a male-dominated industry. The classic stereotype put forward by TV shows like Mad Men of a white man in a suit, smoking a cigar and objectifying his secretary can be pervasive.
The great news? It’s a downward trend.
According to research performed using Payscale in 2015, up to 80% of entry-level marketing jobs are held by women, with men making up 51% of the total marketing roles. However, when we get more specific and take a look at the digital industry exclusively, research performed in the UK by The Candidate showed that around 65% of employees are male.
The discussion gets even more interesting when we look at upward mobility. Although women are over-represented in entry-level marketing positions and roles within the customer service or operations departments, men obtain 64% of future leadership positions. Again looking specifically at the digital job market, the disparity increases, with men holding roles in management 156% more often than women.
It’s also critical to consider the impact of hiring people with different ethnic or socio-economic backgrounds as well as people of different ages.
Why diversity is so important to us
Of course, this issue isn’t exclusive to the gender debate. It’s also critical to consider the impact of hiring people with different ethnic or socio-economic backgrounds as well as people of different ages. This is a complex industry-wide situation that will take more than awareness to resolve, but it’s an issue that the atomix team takes seriously.
Helping more women and people with diverse backgrounds into leadership positions gives us a deeper, more complex understanding of the overall marketplace and nuanced perspectives on a wide range of issues. Economic, hiring and marketing decisions are influenced by our experiences, so the more diverse our experiences are, the better these decisions will be.
Accessing the experience of a more representative mix of people in these workshops is crucial for accurately identifying a customer’s needs.
As inbound marketing specialists, our team considers developing a deep understanding of our clients’ varied and distinct audiences an essential part of our digital strategy. This is where we can see diversity have a direct result on our business successes.
The challenge with researching a buyer persona is to navigate their daily lives and pinpoint their preferences in order to speak the right language in the right context at the right time. Accessing the experience of a more representative mix of people in these workshops is crucial for accurately identifying a customer’s needs.
Our steps towards a more diverse workplace
We’re committed to taking a conscious step to address some of the imbalances present in our industry. Our hiring process is carefully moderated to ensure that we hire new team members based on talent and competency.
We know that hiring the best people for the job is what’s going to help us succeed, and we take steps to remove or address any potential unconscious bias. The outstanding work performed by the women on our team (and the company as a whole) is proof of the success of our hiring practice.
To develop our existing talented and passionate team, we make efforts to promote leadership pathways, offer flexible working hours to help employees with families, and are dedicated to a positive and welcoming workplace culture where everyone feels comfortable and supported.
If atomix sounds like the kind of workplace you would succeed in, we’d love to hear from you. We’re a fast-growing agency and often have new opportunities available for talented people looking to work on exciting projects. Show us what you’re passionate about, any special talents you can bring to our team, or why you’d fit in!