Facebook Timeline has finally been rolled out to all 800 million users.
Last year Facebook introduced timeline, a change to your old profile that lets you highlight photos, posts and life events to make your profile read more like a story.
Now that Timeline has been rolled out across some 800 million users it is now vital that business and brand pages begin to enhance their timelines. With some of the new features that Facebook has introduced it has become a much more powerful advertising tool that brands should take seriously.
If you have a company or brand page, there are a few changes to keep in mind. There is no longer the ability for visitors to land on a different page. They now must land on your main Timeline. The ability to “like-gate” (offering exclusive content to those who “like” your business’ Facebook page) has now been toned down from previously being able to block the profile page information to only being able to block extra content on the tabs. Private messaging to brand pages is now also possible. Although this feature is able to be turned off, if you have a plan to manage these messages from visitors this could be a very powerful tool to help grow your brand.
So how should you attack the new timeline for your business? The most successful brand timelines will be the ones that utilise their larger images, milestones, highlighting and pinning
Your brand page now has a large and vital “cover photo”. Although there are some very strict guidelines set by Facebook about the cover photo including No promotions, coupons or advertisements, No price or purchase information, such as “40% off” or “Download it at our website” it is still the main selling point for your brand. Marketers should focus on incorporating vibrant, unique and experimental images in conveying their brand’s story.
Milestones are key moments which you decide to highlight on your Page. Milestones are automatically expanded to widescreen across both sides of the timeline and are visible to everyone visiting your Page. Businesses should look to include milestones that will capture and engage their key audiences. They provide a chance to be recognized for the work they’ve done, key moments in there brands history or any contributions they’ve made to their industry.
Highlighting and Pinning gives you the opportunity to make some of your most engaging images or posts more prominent on your page. This is all done by pinning the image or post to the top of your page where it will stay instead of trailing down the line with the more recent posts on top of it. You also have the ability to make posts more prominent in size.
Since the roll out of Facebook Timeline at the end of last year, Facebook’s post engagement across the site has increased by 176 percent in the first quarter of 2012 compared with a year-ago, according to Adobe. Many people have complained about the option of not to be able to switch their profile back to the old layout but clearly this new way of displaying information on personal and brand pages is working. With more people engaging across the board with brands and people, advertisers will surly start valuing the Facebook brand pages much more.
For More infomation on Timeline check this video from Facebook