atomix Team Insights: February 2020

Friday, February 21, 2020 | By Atomix
Read time: 3-4 mins

New year, new team members, new insights!

It’s been a busy start to the year for us, with new projects kicking off and some new faces joining the team.

Let’s get straight into it.

Welcome Kaden and Sami

Kaden Rohrlach

The newest member of the atomix Growth team, Kaden’s experience in the finance sector has provided him with a valuable toolkit to help businesses analyse their profit and turnover in order to build high-performing, scalable digital advertising strategies. His strength lies in conversion rate optimisation, data manipulation and performance forecasting, all with a focus on real customers with real needs and challenges.

Sami El-Kebbe

Sami has been working part-time with atomix for a little while now – you might have already been in touch with him – but with his recent graduation from a degree in Cyber Security, he’s become a full-time member of our Support team. Sami is a fantastic, multi-skilled talent: he takes on any challenge with enthusiasm, from graphic design to web development and anything in between.

Google’s January Broad Core Update

On 13th January, fresh from the holiday break, Google announced via Twitter that it was rolling out a Broad Core Update to its search algorithm. As with all Broad Core Updates, the focus was on improving the search algorithm – but, as with all Broad Core Updates, it wasn’t targeted at any specific market segment or ranking ‘factor’. It also wasn’t focused on any particular country or language.

If you’ve noticed some changes in how your site is performing in organic search results, it’s important to remember that while you might be seeing negative results, there might not actually be anything ‘negative’ about your site. However, there are a few things you can look at in an effort to improve your website for organic search.

Check out this help article from Google, and don’t hesitate to reach out to us for any advice.

Google changed its desktop search results page appearance…

…But then they changed it back again.

We all make mistakes sometimes – and Google’s no exception. In early January, you might have seen a new-look search results page. The search giant updated organic result listings to include favicons and moved the destination URL right to the top. Users weren’t super keen on the design – and that’s putting it lightly. Many people complained that the redesign of the organic results looked like advertising, and they were confused about which results were paid and which were organic. That was especially worrying for Google – a company that has been under high scrutiny, with 49 US states pushing for an antitrust investigation against the web industry giant.

This backlash prompted Google to review the redesign, and they announced that they would continue to experiment with various different design options. AKA: they rolled back some of the changes after negative feedback. The new black ‘Ad’ labelling stayed, while the organic results were reverted back.

See a full summary of the changes

Nielsen Norman Group: a guide to information scent

Web-users (A.K.A – people) have questions or “information need”. People will aim to find this information in the most efficient way possible. Humans are biologically hard-wired to be somewhat lazy – we’ve got fairly short attention spans. An example of this laziness is how people will likely only (thoroughly) read a maximum of 20% of the content on any given webpage; that’s why information design, scannability and web usability is so important.

Something our UX team is often asked is, “do people scroll?” Short answer: yes. It’s all to do with the aforementioned information scent. People will choose the path to solve their information need using information scent, which is a mix of clues that they get from the labels, the context of the page, and their learned experiences. If they think there is useful information lower on the page, they’ll scroll (or even click). If there are no clues – or the clues aren’t clear enough – they won’t.

Read the full guide here

Google Discover: your new content strategy powerhouse

SEO specialist Neil Patel has published a guide to a little-known content feed called Google Discover. You’ve probably used it or seen it without realising – but it can be a real game-changer for attracting engaged users to your website through contextually relevant content.

Browse Neil Patel’s guide to Google Discover

We hope you’ve had a fantastic start to the year so far.

As always, if there’s anything you’d like more information on or you just want to discuss some of the ideas or topics we’ve sent through, give us a call on 08 7127 4881 or get in touch via email.

Speak soon,

The atomix team