The 5 Dos and 5 Don’ts of SEO

Friday, December 28, 2012 | By Charlie Olsson
Search Engine Optimisation Banner

Getting your SEO correct from the beginning is the easiest way to get sustained online success.  Having a website for your business is a great start but what’s the point in having a website if nobody’s going to see it? That is the point of SEO.  It can help to grow and expand your business, but before jumping in and beginning your SEO campaign there are a number of key areas that need to be carefully considered.

 

Do

1. Create quality content.

The simplest and perhaps easiest way you can kick start your search engine optimization is to create quality website content. A site with rich content, containing keywords and search phrases coupled with regular updates and keyword tweaking will always be given greater priority and attention from search engines. To put is simply content is king

2. Quality link building

Nowhere is the saying quality over quantity more true than when doing link building for your website. Link building is not about getting your URL to appear on every site possible. Link building is about building quality links with other quality sites that relate to yours, Google will always value a quality link higher than 10 generic links.

3. Keyword research

Keyword research for your website is essential and should be the first step when you consider your SEO. When choosing keywords put yourself in the mind of a person searching for your business .i.e if your company’s name “Charlies Place” and you sell burgers you don’t want your main keyword Phrase to be “Charlies Place” because people don’t know your business, you want to target “Burgers” or more specifically “Burger Shop Adelaide” depending on your location. Once you have a list of keywords and phrases you would like to target implement them throughout your website in the title, description, keywords, heading text, content, links and image alt tags.

4. Create a sitemap

Be sure to create a sitemap for your website. Sitemaps are there to help both your users and the search engines. A sitemap is a page on your site that lists all the pages on your website, this makes it easy for search engines to spider your website and ensures that each page of your site gets indexed.

5. Unique meta content

Although the importance of meta data has dwindled it is still necessary to create unique meta content for each of your pages. For each page you should look at generating different keywords depending on the specifics of that page and being sure not just to copy across the keywords and information from your homepage.

 

Don’t

1. Link farms

Do not participate in link farms or schemes. Link building is a vital part of your SEO but links farms are the wrong way to increase your ranking. As explained earlier quality and relevance are the most important factors in link building and link farms provided neither. Link farms are basically websites with the purpose of increasing the number of incoming links to your website. These sites have the ability to boost you up the rankings quickly as they give you a large amount of incoming links but they are simply there to beat the Google algorithm. Just about all of the search engines when they come across a link farm will remove them from their directory, this means that if your site happens to be on one of these sites it will more than likely be penalised by Google and it could take months to regain its place in the rankings.

2. Hidden content (cloaking)

Hiding content or cloaking is the act of providing content on your website that the users can’t see but is hidden in the code for the search engine computers to see. There are a number of different coding tags and techniques for putting up content that isn’t visible with the simplest form being white text on a white background. The reason this is bad is that you have the ability to add numerous keywords, phrases and rich content that will help you to increase your rankings. If search engines discover this on your site you are more than likely to get banned from any Google searches.

3. Keyword stuffing

Keyword stuffing is one of the main reasons that the search engines no longer give Meta keyword and descriptions tags importance when ranking sites. The description tag, used to describe your website can be easily “stuffed” with keywords. This is not to say do not put keywords in your description, but be sure that your keywords are worked into the description in an organic fashion and not just in a list as you would in the keyword Meta tag

4. Spam (blogs)

As tempting and as easy as it may be spamming is not the answer to SEO. Spamming in Blogs or commenting on articles is not good SEO. When you enter a blog and post links to your website this is seen by Google as comment spam. From Google “when Google sees the attribute (rel=”nofollow”) on hyperlinks, those links won’t get any credit when we rank websites in our search results. This isn’t a negative vote for the site where the comment was posted; it’s just a way to make sure that spammers get no benefit from abusing public areas like blog comments, trackbacks, and referrer lists.”

5. Flash

Try to avoid using flash on your website as much as possible or if you must try to provide a .html version.  Flash websites look great but search engines cannot read or index this type of content.  Search engine spiders can’t read Flash content and therefore can’t index it.