2018 at atomix: a year of digital transformations

Friday, December 14, 2018 | By Atomix
Read time: 6

It’s been a big year.

2018 was something of a bumper year for atomix. In total, we launched 18 sites – five in just the last month – and built some incredible online experiences with some pretty amazing clients.

Since it was such a busy year, we’re taking the time to reflect on some of our successes ahead of an even bigger and better 2019.

Use our sliders below to see how we transformed our clients’ websites.




Digital strategy | User experience strategy | User testing | Custom web design and development

This year we were given the exciting opportunity to work with the marketing and brand team at the South Australian Tourism Commission (SATC) on re-defining the user experience for SouthAustralia.com.


Key features
Full-screen animations; intuitive card-style design; interactive map of tourism regions; mega menu; fully integrated with the Australian Tourism Data Warehouse.

Key outcomes
215% increase in qualified leads to tourism operators; mobile-first design; optimised information architecture.

Read our case study



Digital strategy | User experience strategy | Custom web development | SEO

The iconic Adelaide Oval is an Australian sporting institution, and we were humbled to be able to work with the stadium management authority to redesign their online strategy and user experience.


Key features
Event listing; interactive stadium map; custom WordPress CMS; natural language form; custom event kit builder; mega menu.

Key outcomes
Mobile first optimised; insightful reporting on user behaviour; customised administration management for flexibility (data coming soon).

Read our case study



Digital strategy | User experience strategy | Custom web development | Integrations

Elders is undoubtedly one of Australia’s most respected brands, and we’ve enjoyed a strong working relationship with the Elders group over a number of years. This year, we worked with Elders Real Estate to rebuild their website and reposition the brand as a trusted property partner and industry leader.


Key features
284 WordPress Multi-sites, Property listing; custom WordPress CMS; dynamic property insights; custom integrations with MyDesktop and CoreLogic.

Key outcomes
Mobile first optimised; insightful reporting on user behaviour; streamlined lead generation process.

Read our case study



Digital strategy | User experience strategy | User testing | Accessibility

As part of their commitment to providing reliability, efficiency and great customer service, SA Power Networks needed to reinvigorate their digital presence, and reposition their brand as a progressive, innovative organisation that empowers South Australians to make informed energy choices.


Key features
Custom outage map; outage widget; advanced search; WCAG 2.0 compliance.

Key outcomes
47% decrease in bounce rate, 113% increase in session duration, 13% increase in pages per session

Read our case study



Digital strategy | SEO | Conversion optimisation

Leading surveying company Alexander Symonds this year enlisted our help to reposition their brand, from corporate clients and large developers to engage smaller commercial and residential clients.


Key features
Custom WordPress CMS; optimised conversion funnel; search engine optimised content and IA.

Key outcomes
70% increase in South Australian organic search traffic; 150% increase in new South Australian users; substantial increase in conversions and leads generated; custom Google Data Studio analytics report for user behaviour and search rankings.

Read our case study



Digital strategy |  Rebrand process | WordPress Theme build | SEO

SJN Chartered Accountants engaged atomix to assist with a complete rebrand and rebuild of their online presence. To streamline the process, we undertook a WordPress Theme build, creating a search-optimised website that is the perfect launching pad for their new branding and business proposition.


Key features
WordPress CMS; team listing page; blog; custom illustrations; Gravity Forms integration.

Key outcomes
Positions thnk Advisory as an expert business advisory firm, Google Analytics code implemented for tracking user behaviour and engagement



Digital strategy | Custom web development | SEO

Orthopaedics SA engaged the atomix team to undertake a strategic review of their website and digital presence, creating a roadmap and action plan to build a new, engaging and informative online platform.


Key features
Doctor profile pages; Google Maps integration for locations; flexible content administration; custom WordPress CMS; video embedding functionality.

Key outcomes
Positions Orthopaedics SA as an expert and leader in its field; Google Analytics code implemented for tracking user behaviour and engagement; optimised user experience



Digital strategy | User experience strategy | Custom web design 

Consumer and Business Services (CBS) is the host of a range of information that supports consumers, traders and businesses living and working in South Australia. CBS required a redeveloped strategy to deliver a website that meets the needs of both the organisation and their target audiences, as well as positioning the organisation as a trusted, reliable source of information for South Australians.


Key features
Intuitive website menu structure; clean and minimal user interface; reorganised information grouping and labelling.

Key outcomes
– No access to Google analytics



Digital strategy | SEO | Conversion optimisation Custom web development

Following on from an entire site rebuild in 2017, we have continued to work with the Sydney Swans team to reinvigorate their Membership website year-on-year. This year, we worked with the Sydney Swans marketing team to optimise their the customer journey on the membership packages filtering, as well as creating a ‘Support’ knowledge centre for existing membership information, enabling users to quickly and easily find answers to their questions.


Key features
New filtering for membership packages; interactive help centre for easy access to information; updated look and feel for 2019.

Key outcomes
13% drop in bounce rate; optimised user experience and customer journey; reorganised information structure for easy navigation; reduced time on page and reduced exit rate.



Digital strategy | SEO | Custom web development | Integrations

Beach Energy is Australia’s leading oil and gas company, and Australia’s second largest oil producer. Beach Energy engaged atomix to conduct a full strategic review of their online presence, and create a strategy to build a website and user experience that clearly communicates the company’s commitment to quality and safety, and positions Beach Energy as a top 100 ASX-listed company.


Key features
Custom-built interactive operations map; integration with YourIR for real-time share price and ASX data; social media feed; advanced site search.

Key outcomes
35% Increase in sitewide session duration, 25% decrease in sitewide bounce rate



User experience strategy | Wireframes | Custom web design

Safework SA worked with atomix to undertake a strategic review of their website, creating a UX strategy and roadmap to build a new online experience that positions the organisation as a helpful advisor, and ensures information is easy to find and provides value for the user.


Key features
Optimised menu structure and labelling conventions; fully mobile responsive and accessible on all devices; redesigned header.

Key outcomes
Fully mobile responsive and accessible on all devices; user-friendly menu structure; optimised user experience (more data coming soon).


Ready to explore what’s possible in 2019?

Get in touch with us