A lean, attractive and fit-for-purpose website that has been streamlined to produce a seamless user experience for the public and a flexible and intuitive CMS experience for the Santos admin team.
The redeveloped Santos website is focused on providing an end-to-end exceptional user experience from the first touch point on search engine results pages through to investor engagement, community involvement and career pathways.
Our work with Santos continues with the launch of their improved Santos Water Portal website.
While style and aesthetics are important, performance comes first with atomix.
With the ultimate goal of streamlining over 2,000 pages and posts, website usability was prioritised to deliver a site with clear way-finding and concise content that meets the needs of multiple audiences.
The intuitive interface enables users to easily navigate through to valuable, helpful content that is catered to every stage of the customer journey.
Utilising an inverted pyramid style, headings highlight key components with icons and imagery supporting the user’s journey across the pages. The constrained content width, extra padding and line height contribute to a more comfortable reading experience evident by the 14% increase in the average time spent on page by users.
Comparative website analysis ensured atomix delivered the optimal user experience design for Santos which put them at the top of their industry in a digital space.
Since 1954 Santos has sought to be an industry pioneer, their website is no different.
Using WordPress, the atomix team successfully created a functional and intuitive site with a classic, contemporary style that will last over time. The combination of clearly distinguishable showcase imagery and subtle animations positioned the Santos brand as attractive, individual and professional.
The nature of Santos’ business requires regular and timely information updates and event alerts. With the goal of flexibility and ease of use, atomix modified WordPress functionality and empowered the client through training sessions.
With a modular page builder and multi-use blocks, atomix optimised back-admin usability for scalability and flexibility of the Santos site. Page builder functions include:
WordPress provides an intuitive, flexible and speedy experience for the Santos admin team. Content administrators can easily add and update information, resources and broadcast immediate event alerts – tasks which they previously found quite labour-intensive.
With investors being one of the primary users of the site, Santos requested an ASX integration to provide investors access to the latest news and share performance through high quality graphics.
Developed in-house, the integration is designed with the users in mind. Real-time ASX data is embedded on the site as a comprehensive source of current and historical share data, giving investors confidence, reassurance and vital information at a glance.
Get in touch with our specialist team of UX strategists, web designers and developers.
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