Enriching communities in a time of disruption
As the world has come to terms with the Covid-19 pandemic, our experience of connectivity has experienced a transformation.
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Understanding website accessibility
For most of us, browsing the web is second nature. But for people with disabilities, it can be quite difficult. Australian Network on Disability defines disability as “any condition that restricts a person’s mental, sensory or mobility functions. It may be caused by accident, trauma, genetics or disease. A disability may be
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Wellness in the workplace
Reimagining the workplace through wellbeing Well, that was unexpected. We certainly weren’t anticipating a global pandemic, but the atomix team huddled and came out winning. While we were met with certain challenges, building on our success mindset created a wonderful environment for flexibility. Atomix has a strong culture of caring
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How to Host Online Workshops: Virtual Collaboration and Problem Solving
Develop innovative solutions as a team with remote workshops We love them, and they can be helpful in a huge variety of circumstances. However, like any standard gathering or two or more people during COVID-19, workshops will now need to shift to an online setting. But how can you bring
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How Digital Innovation can Save Your Businesses in a Recession
There’s no nice way to say it: 2020 is going to be tough. An economic downturn is looming, and most businesses will need to make some really tough decisions in order to survive. The good news is that downturns always end. Economics is a cycle, and things will pick up,
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Tools and approaches for remote work and digital innovation
There are some huge challenges ahead for businesses and people all around the world. For some, working remotely is commonplace and for others, a totally new concept. No matter where you are on the scale, I hope these tools and approaches we use on a daily basis can help in
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atomix Team Insights: February 2020
New year, new team members, new insights! It’s been a busy start to the year for us, with new projects kicking off and some new faces joining the team. Let’s get straight into it. Welcome Kaden and Sami The newest member of the atomix Growth team, Kaden’s experience in the finance sector
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atomix Team Insights: reflecting on 2019
The final weeks of the year are a great time to reflect on all that we’ve learned during the past 12 months. We’ve really enjoyed sharing our team learnings with you – and we hope you’ve enjoyed reading them! This month, we’ve been delving deeper into our reporting, discovering more
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The Future of Web Development: JAM Explained
Static HTML documents have been the basis of the web since the early days. But as the needs of content editors grew, so did the popularity of content management systems (CMS). Unfortunately for the end-user, load times have grown alongside. JAM (also referred to here as ‘the JAMstack‘) is one
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atomix Team Insights: WebSummit & JAMstack
The atomix team have been exploring different parts of the globe, attending some fantastic conferences and events to uncover the latest innovations in web development and technology. Mirzaa and Jack attended JAMstack_conf in San Francisco in late October, and Chloe and Josh were in Portugal in early November for WebSummit. We’ve summarised the
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atomix Team Insights: Google & SEO
We regularly read, discuss and share some really exciting and thought-provoking news pieces on all things digital. We decided to share a monthly round-up of articles, guides and opinion pieces from around the web that have got our team talking. This month, we’re focusing on Google and SEO. Here we go!
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Welcome to the atomix Social Innovation Lab: creating business for good
Introducing a new initiative from atomix that brings together people and organisations to make positive, impactful social and environmental change on a wider scale. With a key focus on sharing knowledge and building awareness in areas such as sustainable design, design for good, and the circular and social economy, the
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Customer Journey Mapping: A Roadmap for Innovation
How well do you know your customers? From identifying a problem, researching a solution, deciding which product to purchase and engaging ongoing support, it’s critical that businesses have a solid understanding of the key phases of their customer’s journey. A customer journey map (CJM) is a method of investigating the
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Why Data is Essential to Business Innovation
When it comes to identifying opportunities for improvement or innovation, data informs everything. Customer insights, website engagement data and feedback from your sales and marketing team are all incredibly valuable pieces of information, helping to inform your strategic direction and validating your decisions or hypotheses. Compiling data from various sources
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UX in Real Life: Theme Parks
This is the third and final instalment in this three-part series by atomix UX strategist Liz Jones about the principles of user experience and how they affect us in the real world. Check out Part 1: NYC Subway and Part 2: Traffic Lights. How do you make a theme park less
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UX in Real Life: Traffic Lights
This is the second blog in a three-part series by atomix UX strategist Liz Jones about the principles of user experience and how they affect us in the real world. Read Part 1 here. How do we discern the difference between warning, an alert and success? UX. There is often
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UX in the Real World: NYC Subway
In this three-part series of blogs, our UX Strategist Liz Jones explores the principles of user experience and how they apply to the real world. Arriving on a new website and trying to find your way around is like being a tourist in a new city: you haven’t come with
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2018 at atomix: a year of digital transformations
It’s been a big year. 2018 was something of a bumper year for atomix. In total, we launched 18 sites – five in just the last month – and built some incredible online experiences with some pretty amazing clients. Since it was such a busy year, we’re taking the time
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It’s the Perfect Time for UX Designers to Move to Adelaide – Here’s Why
Let’s be honest; Adelaide hasn’t always had the best reputation. For years, our small city has been on the receiving end of harsh jokes from the east coast. But in good news, things are changing. Adelaide has attracted international attention for its enviable (and affordable) lifestyle, award-winning wine regions and
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How Office Plants Help Us Improve Wellbeing
There’s no denying it. Life in an agency can be stressful. Like in most corporate careers, looming deadlines, distracting environments and constant computer work can take their toll. The problem is, these factors are generally unavoidable. There’s only so much you can do to quiet a noisy office or create
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New GDPR Law Set to Disrupt the Way You Manage Privacy
The EU is getting serious about protecting their citizens’ privacy. The General Data Protection Regulation, or GDPR, is coming into play on 25 May 2018, and is set to disrupt the way companies track, process, store and use your personal data. While the GDPR is designed for EU citizens, any
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How page speed affects SEO and what you should measure
“Your website is too slow!” “Slow? How?” “I don’t know, it just feels slow.” We’ve all experienced the frustration of waiting for a painfully slow website to load. Sometimes it’s caused by slow internet, but much of the time it’s the poor performance of the website itself. Google announced
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Data Security: What Australia’s New Data Law Means For You
How much of your personal data is held online? If you have any social media accounts, use online tools and software, own a smartphone, or even simply send emails regularly, chances are information about you is everywhere. If you operate a business or not-for-profit bound by the Privacy Act, it’s
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Take on the Social Media Beast – and Win
Everyone wants to be liked – and brands are no different. That warm, fuzzy release of dopamine when you get a ‘like’ or a new follower on social media is something we all strive for, whether we’re sharing family photos or uploading our latest selfie. And businesses are no different.
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So You Want a Career in Digital? – Our Tips for Digital Employment
Digital skills in the workplace are in demand. Businesses are increasingly hiring employees with great digital skills, and investing in their staff for ongoing learning and development. Starting your digital career in an agency is one of the best starts you could have. You’ll learn from colleagues with a wide
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Why User Testing is Critical to Your Digital Success
There are so many assumptions made during digital strategy workshops and brainstorms. The problem is assumptions are just that; assumptions. When you set up your digital strategy, you have to make choices. How should we organise our content and structure to help people find information? Should the mobile menu be
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How Sales Enablement Can Change Your Business
You might have heard the term ‘sales enablement’ thrown around lately. Is it just an on-trend buzzword? Or could it actually be a useful methodology for marketing and sales integration? The battle between the sales and marketing teams has always been a hot topic in workplaces around the world. Sales
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Why Hiring a Professional Copywriter Invigorates Your Content
A website is only as effective as its weakest element. Building a flashy, top-notch website with all the tech trimmings is great, but if the copy isn’t up to scratch, it’s not going to perform. Trying to write your own web copy without formal copywriting experience is seriously difficult, but
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Google Data Studio: The Power of Detailed, Valuable Insights
Google Data Studio is one of the latest tools to come out of Google’s development team. The platform allows you to turn the data from other Google platforms or spreadsheets into informative dashboards and reports that are easy to read and fully customisable. Instead of manually trying to gather data from
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8 Free Google Extensions for Time-Poor Designers
Our UX designers have put together their favourite free web design tools in the Chrome Web Store. Find out how they can improve your workflow & efficiency!
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Shitbox Rally Recap and a User Experience Transformation
After an unforgettable experience with Shitbox Rally, atomix have launched We Give, our own online payment gateway to help charities, NGOs and non-profits increase donations.
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Augmented Reality is Here and the Possibilities are Endless
Two AR giants are going head-to-head with the launches of ARKit & ARCore. The potential for interactivity & engagement is huge, but how will UX fit in?
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5 Easy Ways to Start Meme Marketing The Right Way
Memes have become part of modern culture, but should they be part of your marketing plan as well? Our latest blog looks at how to do it well, and whether to do it at all.
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How to Unstock Your Images: 5 Mistakes to Avoid
When content is undeniably important to the overall experience of using your website, choosing the right images to give visual impact to your words is critical. Find out how to get a professional look using stock photos with some advice from our digital designer (and studio photographer), Daisy. Do
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Rev Your Engines, the Shitbox Rally Website is Live
With only three days to go until Josh and Sam take off on the experience of a lifetime, last night we launched Shitbox Rally’s new website with a relaxed celebration at the atomix studio. Shitbox Rally is an annual event that challenges teams to drive cars worth <$1000
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Overcoming Impostor Syndrome in the Workplace
*With all the buzz around Impostor Syndrome in the industry lately, we asked one of our developers, Chris, to give us some insight into how it impacts his team and ways to manage and, ultimately, beat it.* “Everyone knows what they’re doing… except me. I’ve cheated my way into
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Inbound Marketing: The New Blueprint for Business
To be successful and grow in the modern marketplace, membership organisations need to better align their digital marketing strategies with the way people actually find and choose companies to ‘do business’ with. People are tuning out traditional, disruptive marketing tactics like banners, pop-up ads and cold email blasts, while social
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Avoid These 7 SEO Myths To Improve Search Visibility
We've put together some SEO myths and misconceptions to help you avoid some common website pitfalls, as well as how to manage your SEO strategy for success!
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Women in Tech: Taking Steps to Promote Equality
It’s International Women’s Day! As a digital agency, we think it’s the perfect day to take a closer look at some of the issues and imbalances that are still present in our industry today. Traditionally, marketing has been thought of as a male-dominated industry. The classic stereotype put forward by TV
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5 Productivity Tools for Digital Marketers
Being a marketer in today’s ever-changing digital landscape can be stressful. Here's our favourite productivity tools that guarantee you can focus on doing your best work for the best results.
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Google Chrome Now Flagging Sites Without SSL
A new version of Chrome has just been released, and it’s going to impact the way internet users experience websites that aren’t using HTTPS (SSL). Is your website ready for Google’s war on unencrypted sites? Google’s announcement is clear: it’s time for unencrypted sites to upgrade.
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How to Create Captivating Content that Turns Visitors to Buyers
Building a website? Congratulations! But before you celebrate, there are a number of key content decisions to make and put into action that will shape the success of one of your primary inbound marketing platforms.
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How to Turn Website Traffic Into Qualified Leads
In the early days of Search Engine Optimisation (SEO), digital agencies would boast about the huge influx of traffic they could direct to your website. Using a variety of techniques, some shadier than others, they would make sure you were appearing at the top of search results. The higher you
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Why You Should Take Advantage of Instagram for Business
Almost from the beginning, Instagram has been a digital marketer’s dream platform. With over 60% of their 400 million active users logging in daily, Instagram has become the second most engaged social network after Facebook. For brands, Instagram is by far the best generator of engagement, enjoying levels 10 times
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What is DNS Hosting and Why Does It Matter?
DNS hosting is one of the most critical aspects of a website build. Let us show you why it's so important.
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HTTP/2 is Here – and It’s Going to Make the Web a Lot Faster
What is HTTP/2? Ever looked up at the address bar in your web browser? You would have seen four letters… http. They stand for Hypertext Transfer Protocol, which is basically the set of rules around how information is transferred between computers on the internet. These http rules were set up
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A Day at the Zoo with atomix
Lions and tigers and bears orangutans, oh my! Something most agencies will be able to relate to is getting a little bit fixated on each client. Do you have lots of shoe stores on your client list? Your shoe cupboard starts bursting at the seams. Lots of dentists? Your teeth
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Our Unusual Creative Process – and Why It Works
Getting the creative process right is the difference between chaos and calm in an agency. We’re constantly tweaking and adjusting to make sure that we’re working in the most effective way possible. There’s always room to improve, but we’d like to tentatively claim our creative process as one of the
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Take the Bounce Out of Your Bounce Rate
What is bounce rate? The bounce rate is one of those marketing terms that’s brought up a lot without too much explanation about what it means. The bounce rate is the percentage of people who arrive at a page on your website and leave without making any actions. But what does
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Up, Up and Away – The Great Paper Plane Competition
At the end of a long week of working hard, we like to relax and have a few laughs. For a bit of fun, last week we held The Great Paper Plane Competition to see who could make a piece of folded paper travel the furthest through the office. What
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The Benefits of Using A/B Testing
what is a/b testing? Do you ever have two ideas for a marketing campaign and can’t decide which one you should use? We do. Would offering customers 15% off or a small gift with purchase be the better deal? That decision is often left up to an educated guess. Rather
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JPG or PNG? How to Optimise Images for Web
How to choose the best format for your image. We are visual creatures. Whether we’re reading an article, having our eye caught by banner advertising, or absent-mindedly scrolling through our Facebook feed, an attractive image makes us pause. According to Hubspot, image posts are 80% more effective at getting clicks
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Landing Page Essentials – How to Boost Your Conversion Rates
Your landing page is your customer’s first point of reference. Marketing campaigns don’t need extensive budgets and high levels of complexity to achieve great returns. Now the internet is a part of daily life – what did people do before social media, online shopping or Google? – the marketing playing
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Gmail Filters & Canned Response
This blog post is brought to you thanks to the recent Australia Day holiday. Because it got us thinking – how can we help small and micro business owners (and big ones too) to streamline processes and hit the beach more often. We’re already tackling this with website functionality. But
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Creating a TogglDesktop Start/Stop Button
The Atomix team have used Toggl Time Tracking for almost three years, and we’ve watched their product grow along with our company. It’s completely changed the way we keep track of our time spent on various tasks throughout each day, and we’ve seamlessly integrated it into most of our other internal systems. It’s as simple
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Responsive Website vs App
Unsure whether you should have an app or a responsive website? Our infographic outlines each one’s strengths.
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Could this be the best Zoo website in the world?
We think so. Even if we did make it ourselves. And throughout this post, we’ve listed a few of the cool features we used, starting below. Read on to discover more plus the story behind the new sites…
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