The atomix Blog

.au domains explained – the future of Aussie domain names

May 4, 2022 | By Atomix

Read time: 4-6 mins

From arvo to Macca’s, shortening words is part of Australian culture. Now, with the arrival of the .au ‘direct’ domain, we can even shorten our web addresses. Whether it’s to keep your domain name short and sweet or to protect and build brand recall, you’ll want to get behind this

Clicking with customers – from crisis to confidence

Nov 10, 2021 | By Atomix

Read time: 4-6 mins

A near-fatal economic crash seemed certain in Covid-19’s early days. Fortunately, eCommerce and online engagement have bent the curve for many smaller businesses.

Enterprises reimagined for a world online

Mar 30, 2021 | By Atomix

Read time: 4-7 mins

Throughout the Covid-19 pandemic, connectedness has been fundamentally transformed. Our relationships, not only with one another, but with work, leisure and everything in between have been changed. 'Enterprises reimagined' is second in our three-part series about 2020.

Adelaide: designed for designers

Mar 22, 2021 | By Atomix

Read time: 4-7 mins

Adelaide has outgrown its reputation as the quiet achiever. Now a hub for innovation, that there has never been a better time for talented creative and technology professionals to join the state’s burgeoning digital industry.

atomix uses digital design and user experience to bring communities together. Screenshot of the Sydney. Swans membership, SATV and the Orangutan Trekking Tours websites and social media.

Enriching communities in a time of disruption

Feb 24, 2021 | By Atomix

Read time: 4-7 mins

As the world has come to terms with the Covid-19 pandemic, our experience of connectivity has experienced a transformation.

Understanding website accessibility

Aug 18, 2020 | By Atomix

Read time: 9-12 mins

For most of us, browsing the web is second nature. But for people with disabilities, it can be quite difficult. Australian Network on Disability defines disability as “any condition that restricts a person’s mental, sensory or mobility functions. It may be caused by accident, trauma, genetics or disease. A disability may be

Wellness in the workplace

Jul 7, 2020 | By Natasha Flavel

Read time: 4-6-mins

Reimagining the workplace through wellbeing Well, that was unexpected. We certainly weren’t anticipating a global pandemic, but the atomix team huddled and came out winning. While we were met with certain challenges, building on our success mindset created a wonderful environment for flexibility. Atomix has a strong culture of caring

How to Host Online Workshops: Virtual Collaboration and Problem Solving

Apr 3, 2020 | By Atomix

Develop innovative solutions as a team with remote workshops We love them, and they can be helpful in a huge variety of circumstances. However, like any standard gathering or two or more people during COVID-19, workshops will now need to shift to an online setting. But how can you bring

How Digital Innovation can Save Your Businesses in a Recession

Apr 1, 2020 | By Atomix

Read time: 10-12 mins

There’s no nice way to say it: 2020 is going to be tough. An economic downturn is looming, and most businesses will need to make some really tough decisions in order to survive. The good news is that downturns always end. Economics is a cycle, and things will pick up,

Tools and approaches for remote work and digital innovation

Mar 19, 2020 | By Josh Boorman

Read time: 13 mins

There are some huge challenges ahead for businesses and people all around the world. For some, working remotely is commonplace and for others, a totally new concept. No matter where you are on the scale, I hope these tools and approaches we use on a daily basis can help in

atomix Team Insights: February 2020

Feb 21, 2020 | By Atomix

Read time: 3-4 mins

New year, new team members, new insights! It’s been a busy start to the year for us, with new projects kicking off and some new faces joining the team. Let’s get straight into it. Welcome Kaden and Sami The newest member of the atomix Growth team, Kaden’s experience in the finance sector

atomix Team Insights: reflecting on 2019

Dec 21, 2019 | By Atomix

The final weeks of the year are a great time to reflect on all that we’ve learned during the past 12 months. We’ve really enjoyed sharing our team learnings with you – and we hope you’ve enjoyed reading them! This month, we’ve been delving deeper into our reporting, discovering more

Developer and programming careers Adelaide

The Future of Web Development: JAM Explained

Dec 5, 2019 | By Jack Hillman

Read time: 5-10 minutes

Static HTML documents have been the basis of the web since the early days. But as the needs of content editors grew, so did the popularity of content management systems (CMS). Unfortunately for the end-user, load times have grown alongside. JAM (also referred to here as ‘the JAMstack‘) is one

Josh and Chloe at WebSummit in Lisbon, Portugal

atomix Team Insights: WebSummit & JAMstack

Nov 14, 2019 | By Atomix

The atomix team have been exploring different parts of the globe, attending some fantastic conferences and events to uncover the latest innovations in web development and technology. Mirzaa and Jack attended JAMstack_conf in San Francisco in late October, and Chloe and Josh were in Portugal in early November for WebSummit. We’ve summarised the

atomix Team Insights: Google & SEO

Oct 11, 2019 | By Atomix

We regularly read, discuss and share some really exciting and thought-provoking news pieces on all things digital. We decided to share a monthly round-up of articles, guides and opinion pieces from around the web that have got our team talking. This month, we’re focusing on Google and SEO. Here we go!

Customer journey mapping workshop with atomix team members

Welcome to the atomix Social Innovation Lab: creating business for good

May 22, 2019 | By Lisa Burns

Introducing a new initiative from atomix that brings together people and organisations to make positive, impactful social and environmental change on a wider scale. With a key focus on sharing knowledge and building awareness in areas such as sustainable design, design for good, and the circular and social economy, the

Customer Journey Mapping - sticky notes on a white board

Customer Journey Mapping: A Roadmap for Innovation

Mar 29, 2019 | By Atomix

How well do you know your customers? From identifying a problem, researching a solution, deciding which product to purchase and engaging ongoing support, it’s critical that businesses have a solid understanding of the key phases of their customer’s journey. A customer journey map (CJM) is a method of investigating the

Why Data is Essential to Business Innovation

Mar 25, 2019 | By Atomix

Read time: 7-10 mins

When it comes to identifying opportunities for improvement or innovation, data informs everything. Customer insights, website engagement data and feedback from your sales and marketing team are all incredibly valuable pieces of information, helping to inform your strategic direction and validating your decisions or hypotheses. Compiling data from various sources

UX in Real Life: Theme Parks

Mar 15, 2019 | By Atomix

Read time: 4-7 mins

This is the third and final instalment in this three-part series by atomix UX strategist Liz Jones about the principles of user experience and how they affect us in the real world. Check out Part 1: NYC Subway and Part 2: Traffic Lights. How do you make a theme park less

Do not walk pedestrian sign in New York City

UX in Real Life: Traffic Lights

Mar 6, 2019 | By Atomix

Read time: 7-10 mins

This is the second blog in a three-part series by atomix UX strategist Liz Jones about the principles of user experience and how they affect us in the real world. Read Part 1 here. How do we discern the difference between warning, an alert and success? UX. There is often

UX in the Real World: NYC Subway

Feb 15, 2019 | By Atomix

Read time: 8-13 mins

In this three-part series of blogs, our UX Strategist Liz Jones explores the principles of user experience and how they apply to the real world. Arriving on a new website and trying to find your way around is like being a tourist in a new city: you haven’t come with

2018 at atomix: a year of digital transformations

Dec 14, 2018 | By Atomix

Read time: 6

It’s been a big year. 2018 was something of a bumper year for atomix. In total, we launched 18 sites – five in just the last month – and built some incredible online experiences with some pretty amazing clients. Since it was such a busy year, we’re taking the time

It’s the Perfect Time for UX Designers to Move to Adelaide – Here’s Why

Aug 13, 2018 | By Atomix

A lot can change in less than three years, we’ve updated this post in 2021. Check it out here. Let’s be honest; Adelaide hasn’t always had the best reputation. For years, our small city has been on the receiving end of harsh jokes from the east coast. But in good

How Office Plants Help Us Improve Wellbeing

Jul 24, 2018 | By Amy Sincock

Read time: 3-5 mins

There’s no denying it. Life in an agency can be stressful. Like in most corporate careers, looming deadlines, distracting environments and constant computer work can take their toll. The problem is, these factors are generally unavoidable. There’s only so much you can do to quiet a noisy office or create

New GDPR Law Set to Disrupt the Way You Manage Privacy

May 4, 2018 | By Atomix

The EU is getting serious about protecting their citizens’ privacy. The General Data Protection Regulation, or GDPR, is coming into play on 25 May 2018, and is set to disrupt the way companies track, process, store and use your personal data. While the GDPR is designed for EU citizens, any

using phone with good website performance for ecommerce

How page speed affects SEO and what you should measure

Apr 26, 2018 | By Chris Rossi

“Your website is too slow!” “Slow? How?” “I don’t know, it just feels slow.” We’ve all experienced the frustration of waiting for a painfully slow website to load. Sometimes it’s caused by slow internet, but much of the time it’s the poor performance of the website itself. Google announced

Data Security: What Australia’s New Data Law Means For You

Apr 4, 2018 | By Atomix

How much of your personal data is held online? If you have any social media accounts, use online tools and software, own a smartphone, or even simply send emails regularly, chances are information about you is everywhere. If you operate a business or not-for-profit bound by the Privacy Act, it’s

Take on the Social Media Beast – and Win

Jan 25, 2018 | By Sarah Borgas

Read time: 10 mins

Everyone wants to be liked – and brands are no different. That warm, fuzzy release of dopamine when you get a ‘like’ or a new follower on social media is something we all strive for, whether we’re sharing family photos or uploading our latest selfie. And businesses are no different.

So You Want a Career in Digital? – Our Tips for Digital Employment

Jan 11, 2018 | By Atomix

Digital skills in the workplace are in demand. Businesses are increasingly hiring employees with great digital skills, and investing in their staff for ongoing learning and development. Starting your digital career in an agency is one of the best starts you could have. You’ll learn from colleagues with a wide

Why User Testing is Critical to Your Digital Success

Dec 15, 2017 | By Lisa Burns

Read time: 4-7 mins

There are so many assumptions made during digital strategy workshops and brainstorms. The problem is assumptions are just that; assumptions. When you set up your digital strategy, you have to make choices. How should we organise our content and structure to help people find information? Should the mobile menu be

How Sales Enablement Can Change Your Business

Nov 28, 2017 | By Sarah Borgas

Read time: 8-10 mins

You might have heard the term ‘sales enablement’ thrown around lately. Is it just an on-trend buzzword? Or could it actually be a useful methodology for marketing and sales integration? The battle between the sales and marketing teams has always been a hot topic in workplaces around the world. Sales

Why Hiring a Professional Copywriter Invigorates Your Content

Nov 10, 2017 | By Sarah Borgas

A website is only as effective as its weakest element. Building a flashy, top-notch website with all the tech trimmings is great, but if the copy isn’t up to scratch, it’s not going to perform. Trying to write your own web copy without formal copywriting experience is seriously difficult, but

Google Data Studio: The Power of Detailed, Valuable Insights

Oct 20, 2017 | By Atomix

Read time: 7 mins

Google Data Studio is one of the latest tools to come out of Google’s development team. The platform allows you to turn the data from other Google platforms or spreadsheets into informative dashboards and reports that are easy to read and fully customisable. Instead of manually trying to gather data from

8 Free Google Extensions for Time-Poor Designers

Sep 15, 2017 | By Malinda Fonseka

Read time: 3-5 mins

Our UX designers have put together their favourite free web design tools in the Chrome Web Store. Find out how they can improve your workflow & efficiency!

Shitbox Rally Recap and a User Experience Transformation

Sep 11, 2017 | By Amy Sincock

Read time: 3-4 mins

After an unforgettable experience with Shitbox Rally, atomix have launched We Give, our own online payment gateway to help charities, NGOs and non-profits increase donations.

Augmented Reality is Here and the Possibilities are Endless

Aug 30, 2017 | By Josh Boorman

Read time: 1-2 mins

Two AR giants are going head-to-head with the launches of ARKit & ARCore. The potential for interactivity & engagement is huge, but how will UX fit in?

5 Easy Ways to Start Meme Marketing The Right Way

Aug 29, 2017 | By Atomix

Read time: 10 mins

Memes have become part of modern culture, but should they be part of your marketing plan as well? Our latest blog looks at how to do it well, and whether to do it at all.

stock photo of man scratching his head frustrated

How to Unstock Your Images: 5 Mistakes to Avoid

Jul 26, 2017 | By Daisy Crowder

Read time: 6 mins

When content is undeniably important to the overall experience of using your website, choosing the right images to give visual impact to your words is critical. Find out how to get a professional look using stock photos with some advice from our digital designer (and studio photographer), Daisy. Do

Rev Your Engines, the Shitbox Rally Website is Live

May 24, 2017 | By Atomix

Read time: 1-2 mins

With only three days to go until Josh and Sam take off on the experience of a lifetime, last night we launched Shitbox Rally’s new website with a relaxed celebration at the atomix studio. Shitbox Rally is an annual event that challenges teams to drive cars worth <$1000

Overcoming Impostor Syndrome in the Workplace

May 18, 2017 | By Chris Rossi

Read time: 5 mins

*With all the buzz around Impostor Syndrome in the industry lately, we asked one of our developers, Chris, to give us some insight into how it impacts his team and ways to manage and, ultimately, beat it.* “Everyone knows what they’re doing… except me. I’ve cheated my way into

Inbound Marketing: The New Blueprint for Business

May 12, 2017 | By Hannah Chipperfield

Read time: 5-6 mins

To be successful and grow in the modern marketplace, membership organisations need to better align their digital marketing strategies with the way people actually find and choose companies to ‘do business’ with. People are tuning out traditional, disruptive marketing tactics like banners, pop-up ads and cold email blasts, while social

Avoid These 7 SEO Myths To Improve Search Visibility

Apr 13, 2017 | By Charlie Olsson

Read time: 8 mins

We've put together some SEO myths and misconceptions to help you avoid some common website pitfalls, as well as how to manage your SEO strategy for success!

Women in Tech: Taking Steps to Promote Equality

Mar 8, 2017 | By Atomix

Read time: 3-4 mins

It’s International Women’s Day! As a digital agency, we think it’s the perfect day to take a closer look at some of the issues and imbalances that are still present in our industry today. Traditionally, marketing has been thought of as a male-dominated industry. The classic stereotype put forward by TV

5 Productivity Tools for Digital Marketers

Feb 16, 2017 | By Atomix

Read time: 5-6 mins

Being a marketer in today’s ever-changing digital landscape can be stressful. Here's our favourite productivity tools that guarantee you can focus on doing your best work for the best results.

Google Chrome Now Flagging Sites Without SSL

Jan 30, 2017 | By Atomix

Read time: 3-4 mins

A new version of Chrome has just been released, and it’s going to impact the way internet users experience websites that aren’t using HTTPS (SSL). Is your website ready for Google’s war on unencrypted sites? Google’s announcement is clear: it’s time for unencrypted sites to upgrade.

How to Create Captivating Content that Turns Visitors to Buyers

Jan 10, 2017 | By Charlotte Du Rieu

Read time: 5 mins

Building a website? Congratulations! But before you celebrate, there are a number of key content decisions to make and put into action that will shape the success of one of your primary inbound marketing platforms.

How to Turn Website Traffic Into Qualified Leads

Dec 21, 2016 | By Amy Sincock

Read time: 3-4 mins

In the early days of Search Engine Optimisation (SEO), digital agencies would boast about the huge influx of traffic they could direct to your website. Using a variety of techniques, some shadier than others, they would make sure you were appearing at the top of search results. The higher you

getting-started-with-instagram-for-business

Why You Should Take Advantage of Instagram for Business

Oct 6, 2016 | By Amy Sincock

Read time: 5 mins

Almost from the beginning, Instagram has been a digital marketer’s dream platform. With over 60% of their 400 million active users logging in daily, Instagram has become the second most engaged social network after Facebook. For brands, Instagram is by far the best generator of engagement, enjoying levels 10 times

What is DNS Hosting and Why Does It Matter?

May 15, 2016 | By Chris Rossi

Read time: 2 mins

DNS hosting is one of the most critical aspects of a website build. Let us show you why it's so important.

HTTP/2 is Here – and It’s Going to Make the Web a Lot Faster

Apr 15, 2016 | By Atomix

What is HTTP/2? Ever looked up at the address bar in your web browser? You would have seen four letters… http. They stand for Hypertext Transfer Protocol, which is basically the set of rules around how information is transferred between computers on the internet. These http rules were set up

A Day at the Zoo with atomix

Dec 11, 2015 | By Atomix

Read time: 2 mins

Lions and tigers and bears orangutans, oh my! Something most agencies will be able to relate to is getting a little bit fixated on each client. Do you have lots of shoe stores on your client list? Your shoe cupboard starts bursting at the seams. Lots of dentists? Your teeth

Our Unusual Creative Process – and Why It Works

Nov 12, 2015 | By Atomix

Read time: 2-3 mins

Getting the creative process right is the difference between chaos and calm in an agency. We’re constantly tweaking and adjusting to make sure that we’re working in the most effective way possible. There’s always room to improve, but we’d like to tentatively claim our creative process as one of the

Take the Bounce Out of Your Bounce Rate

Sep 23, 2015 | By Atomix

What is bounce rate? The bounce rate is one of those marketing terms that’s brought up a lot without too much explanation about what it means. The bounce rate is the percentage of people who arrive at a page on your website and leave without making any actions. But what does

Up, Up and Away – The Great Paper Plane Competition

Sep 4, 2015 | By Atomix

At the end of a long week of working hard, we like to relax and have a few laughs. For a bit of fun, last week we held The Great Paper Plane Competition to see who could make a piece of folded paper travel the furthest through the office. What

The Benefits of Using A/B Testing

Aug 19, 2015 | By Atomix

what is a/b testing? Do you ever have two ideas for a marketing campaign and can’t decide which one you should use? We do. Would offering customers 15% off or a small gift with purchase be the better deal? That decision is often left up to an educated guess. Rather

JPG or PNG? How to Optimise Images for Web

Jun 3, 2015 | By Atomix

How to choose the best format for your image. We are visual creatures. Whether we’re reading an article, having our eye caught by banner advertising, or absent-mindedly scrolling through our Facebook feed, an attractive image makes us pause. According to Hubspot, image posts are 80% more effective at getting clicks

Landing Page Essentials – How to Boost Your Conversion Rates

Feb 18, 2015 | By Atomix

Your landing page is your customer’s first point of reference. Marketing campaigns don’t need extensive budgets and high levels of complexity to achieve great returns. Now the internet is a part of daily life – what did people do before social media, online shopping or Google? – the marketing playing

Gmail Filters & Canned Response

Feb 3, 2015 | By Atomix

This blog post is brought to you thanks to the recent Australia Day holiday. Because it got us thinking – how can we help small and micro business owners (and big ones too) to streamline processes and hit the beach more often. We’re already tackling this with website functionality. But

Creating a TogglDesktop Start/Stop Button

Jan 24, 2015 | By Chris Rossi

The Atomix team have used Toggl Time Tracking for almost three years, and we’ve watched their product grow along with our company. It’s completely changed the way we keep track of our time spent on various tasks throughout each day, and we’ve seamlessly integrated it into most of our other internal systems. It’s as simple

Responsive Website vs App

Jan 23, 2015 | By Atomix

Unsure whether you should have an app or a responsive website? Our infographic outlines each one’s strengths.

Could this be the best Zoo website in the world?

Jan 21, 2015 | By Atomix

We think so. Even if we did make it ourselves. And throughout this post, we’ve listed a few of the cool features we used, starting below. Read on to discover more plus the story behind the new sites…

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